4 Ways to Find Great Event Speakers 

April 24, 2018

Katie Cook

Katie Cook is the Marketing Communications Specialist for Expo Logic, an event registration company that works with clients worldwide to provide innovative registration and lead retrieval services.

Finding the right speakers, and speakers of quality, is one of the most important aspects of creating a successful event. With the right speaker and the right topic, your attendees will be excited to hear what they have to say and will walk away with a meaningful experience.

Many events will have a “Call for Papers” where individuals from the industry or community are invited to submit a topic to be considered. This method can be effective to find great speakers for your event however, you might find that you see the same people and topics being submitted time after time. To help you in your search for interesting and relevant speakers, we’ve put together some other ideas you can use to find the perfect speaker at your next event.

Crowdsourcing

Crowdsourcing is a new way to search for speakers or session ideas for your event. Crowdsourcing solicits ideas directly from your attendees who offer their ideas and then vote on which topics they find most appealing. Ideally, crowdsourcing would allow your attendees to pick the topics and speakers they want to see at your event eliminating the legwork from the event organizer. While crowdsourcing ideas can work well to find speakers, this can prove difficult since you are relying on your attendees to provide good, quality suggestions. If you choose to use crowdsourcing, consider creating a panel or committee that will review the suggestions submitted and make the final decision.

Experience

One great way to find speakers for your event is to look for experience. Start by looking for individuals that have been a speaker at other events in your industry or have given presentations on topics you want at your event. LinkedIn’s Slideshare is an easy way to find presentations and papers that are relevant to your industry. Slideshare is a slide hosting service that allows users to upload slide decks or other files that can be shared with other users. Event organizers can use this platform to view presentations online, see how many times they have been viewed to gauge their popularity and get an idea of the quality of the person’s presentation and slide design. Once you have found a speaker you might be interested in, you can search for a video of their presentation online to see how they present and deliver their message.

Industry Blogs

Another place to look when searching for interesting speakers for your event is to check out industry blogs. Start by searching for blog articles on topics you want discussed at your event and reach out to the author of articles that you think may be a good choice as a speaker. You can also look at industry blogs to see which authors are most popular or which articles are getting the most attention to find possible speakers for your event.

Influential Attendees

You don’t always have to go far to find a speaker for your event. Look at attendee lists from previous years for individuals that attendee every year. These attendees, based on their history at your events, are generally well-informed on industry topics and may make a great speaker. Outside of your attendee list, look for industry influencers on social media. Online tools like Klout and BlueNodare great ways to find people that are making an impact on social media that could also make an impact as a speaker at your event.

These examples are just a few ways to source speakers for your event. Using these methods will help you find a variety of quality speakers that your attendees will be excited to hear from and will help ensure the success of your next event.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.