TRANSFORM USA Chooses Unique Venue for Second Event in Washington DC
March 7, 2018
Transform USA, the conference for data, analytics and digital in events, is gearing up take place July 18 at the Newseum, a unique and interactive museum that celebrates the history of news journalism in Washington D.C.
Held annually in the U.S. and London, the one-day, invitation-only conference will focus on technology’s impact on live events and how forward-thinking show organizers can benefit from digital, data and analytics.
“After last year’s successful launch, we are thrilled to gather the brightest and most innovative minds in the industry together at Transform USA for a second year and to help event organizers see the amazing opportunities and technology that are available to move the industry forward,” said Denzil Rankine, executive chairman of AMR International, which owns and produces the event.
He continued, “Our conference planning committee is working hard to ensure that the right mix of current and future solutions are discussed and that the most innovative and transformative technology is on display.”
Designed for C-suite leaders including exhibition organizers, associations, venues, chief revenue officers and senior management responsible for technology and marketing strategy, the D.C. event will include thought leadership panel discussions, breakout sessions, presentations by technology start-up companies and networking opportunities.
The conference format will not only introduce major data, analytics and digital technology trends but also allow participants to have deeper discussions on the tactics and real-world applications of each topic with subject matter experts and peers in small groups, according to conference officials.
“We invite Chief Executives, Chief Technology and Chief Marketing Officers to attend as a team to learn together about the most innovative and transformative technology that is impacting the industry,” Rankine said.
He added, “Delegates at the conference will gain insight on how to embrace new opportunities created by data, analytics and digital while sharing their challenges and learning about solutions, through peer discussion and case studies.”
According to AMR officials, the Transform conference series has established itself as the event where industry leaders can ensure that they are using the evolving, data, analytics and digital tools to help keep their events remain relevant.
“Key suppliers and buyers within our markets expect us to use innovative and value-added event technology now – not sometime soon,” said Charlie McCurdy, CEO of Informa Global Exhibitions.
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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
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The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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