NBC4 Health and Fitness Expo

Event contact title
Director of Strategic Partnerships
Event contact first name
Lisa
Event contact last name
Feldman
Email
Lisa.Feldman@nbcuni.com
Event contact telephone number
202-885-4366
Description
NBC4 is excited to announce the 24th year of its Health & Fitness Expo, which has become a highly anticipated event each year in the Washington, D.C. metro area. This is a free expo which is a hands-on exposition that offers information on how to maintain a healthy lifestyle with forums on healthy cooking, exercise, activities for children from games to face painting.
Exhibitor information
The NBC4 Health & Fitness Expo is a great way for our partners to engage with a captive audience. In addition to an on-air or digital campaign promoting the exhibitors participation, they are able to use the power of the D.C. DMA’s #1 station to get their messaging across a broader audience. Not only is the NBC4 Health & Fitness Expo an event like none other, it also enables partners to engage one-on-one with new customers. Working with a highly experienced creative services and sales team, NBC4 can help you dream up a creative, thought-provoking, and engaging activation ideas that are sure to be the perfect plan for your business.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.