Pharma Commercial Excellence MENA Congress

Redefining communication strategy to increase market access and maximize business growth.
Event Dates
2015-02-16 - 2015-02-19
Event contact first name
Pharma Commercial Excellence MENA Congress team
Event contact last name
Pharma Commercial Excellence MENA Congress team
Email
info@mepharmaexcellence.com
Event contact telephone number
97143619616
Description
Pharmaceutical industry in the MENA region continues to show impressive growth numbers. From a pharmaceutical market perspective, a recent IMS report has estimated that the Middle East Pharmaceutical market is expected to grow from $16bln in 2013 to $26bln in 2017. This 12-14% growth rate is amongst the highest in the world. With the extent of growth anticipated in the Middle East pharmaceutical market, companies are striving to adapt their commercial models for competitive advantage. Therefore there is a strong need to focus on commercial excellence through understanding the current regulatory framework, enhancing sales force effectiveness, recruiting and developing required personnel inside the organization and exploring strategies for maximizing the efficiency of the marketing and sales functions. With this in mind, the Pharmaceutical Commercial Excellence MENA Congress reflect the current market changes, impart new information and share peer-to-peer experience on overcoming the most pressing issues facing pharmaceutical companies today.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.