Trade Show Industry Poised for Stronger NSF Growth

April 28, 2013

a2z's Quarterly Tradeshow Industry Index report, which analyzes data through the first three months of the calendar year 2013 (Q1 of CY 2013) has just been released for Q1.

The Index reflects a stronger-than-expected 3.1 percent quarter-over-quarter growth in net square footage in Q1 of CY 2013. This is a stronger gain than was predicted at the end Q4 of 2012.

The Index also forecasts NSF growth to come in at a significantly higher rate of 5.9 percent for Q2 of FY 2013. This is good news for the tradeshow industry, given the fact that the U.S. economy is projected to grow at a more sedate pace overall.

Of the eight sectors that recorded growth in Q1, Food led the way with the a remarkable 127.4 percent QoQ growth in NSF, followed by Transportation (118.5 percent) and Raw Materials & Science (116.6 percent in the second and third positions, respectively.

Both Government and Business Services sectors, on the other hand, witnessed negative growth yet again.

This seems to be a direct and continuing impact of slow recovery in these verticals and budget cuts related to the Sequestration.

Published since 2011, the a2z Quarterly Industry Index is based on data collected from hundreds of shows that are managed using a2z's platform and is constructed on the base year 2009.

The Index reveals the overall tradeshow industry performance, a breakdown of vertical market performance, sales pacing of the last six months and the forecast for the next six months.

Click here to view and download the complete report.

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.