Schaffer Brought on Board at HelmsBriscoe to Expand Into Trade Show Segment

January 8, 2013

Scottsdale, Ariz.-based HelmsBriscoe already has strong stakes in the corporate and association markets, but in order to expand into the trade show realm, the company has hired industry veteran Adam Schaffer.

"Adam's addition to HelmsBriscoe is very exciting as we continue to expand our presence domestically and internationally,” said Richard Harper, executive vice president of HelmsBriscoe.

He added, "Adam is a proven leader in the trade show industry and we are confident he will be a highly sought after resource for our clients and our Associates."

Schaffer’s responsibilities will be primarily to help HelmsBriscoe expand in to the trade show segment, offering the industry a “leading value proposition to show organizers across the globe,” Harper said.

His key role will be to identify show organizers that would benefit from HelmsBriscoe’s extensive experience in identifying and negotiating with venues and helping them increase revenues, while reducing cost and risk, Harper added.

"I am honored and excited to join the HelmsBriscoe team,” Schaffer said. “ I am thrilled that in this new role I will be able to continue to work with and serve the trade show industry to offer the ultimate ‘win’ for our clients, their businesses and their valued attendees and exhibitors."

Schaffer, who will be based in Los Angeles, brings more than 20 years of experience in media and tradeshows to HelmsBriscoe.

Most recently, he was president of Media Revenue Partners, a media and events sales and consulting firm based in L.A.

Clients there included AARP, Trade Show Internet, Spark Interactive and Tarsus Online Media/TSNN. Prior to that, he was group publisher at 1105 Media, Inc. where he oversaw the Office Technology Aftermarket Group and the Environmental Group portfolios.

Prior to joining 1105 Media, Schaffer was publisher of Tradeshow Week at Reed Business Information, where he launched a variety of products and events, including the Tradeshow Week Fastest 50 annual conference and awards gala.

Previously, he held senior sales and management positions at Penton Media, Worth Media, the Daily Journal Corporation and the James G. Elliott Company. He has served as a member of the American Business Media (ABM) Events Council and the EDPA Foundation Board. 

Currently, he is a member of the board of advisors of the UCLA Lab School in Los Angeles.

Schaffer holds a Master’s Degree in Communications Management from the Annenberg School for Communication at the University of Southern California, and a Bachelor’s Degree in Journalism, also from USC.

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.