Trending Stories from the World of Tech, Social Media and Search Marketing

May 15, 2016

Have you been tuned out from what’s happening in the technology space recently? Here is some not-to-be-missed news, as well as trends and stats on leading media companies and services.

In a post published on Google’s blog, the search engine company announced that it is tightening the integration between Search Console and Google Analytics. This will enable web marketers to see the full range of acquisition, behavior and conversion metrics for their paid and organic search traffic within one landing page.

According to an analysis published by Statista.com this month, Facebook continues to be the preferred choice for social media advertising, outpacing Twitter, Instagram and LinkedIn. This analysis was based on a survey of 454 digital marketers across 8 countries.

Amazon has launched a new service for brands and users to post videos and get paid for the views on its Prime Video channels. Clearly, after taking on Netflix in the standalone video subscription business, Amazon is setting its sights on YouTube’s territory.

According to LinkedIn, the United States is its biggest market followed by India and China. Based on a chart published by the popular professional networking site, it currently has 128M+ subscribers in the US. The company’s talent solutions continue to be its strongest revenue generator, contributing 65 percent of its 2016 Q1 revenue.

Per data released by Snapchat, more than 60 percent of 13 to 34-year-old users who own smartphones also are Snapchat users. The company recently has  released Chat 2.0, enabling instant talking and video chatting alongside its texting feature. Snapchat already is closing in on Facebook with 7 billion mobile video views each day from its 100 million daily users (vs. Facebook's 8 million views and 1.55 billion users).

AppReviewTimes.com, a service that analyzes user-submitted data, published a report that indicates that Apple may be drastically shortening the average app approval time on its App Store from two weeks to two days. The change, if it becomes a norm, will bring Apple more in line with its key competitor – Google Play, which historically has done a much better job of providing faster support to developers.

Add new comment

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.