Connect Brings Chemistry Innovators Together with Positive Results at InformEx

April 2, 2016

InformEx is the home of chemistry innovation. This dynamic event has been held for more than 30 years to build partnerships among buyers and sellers of fine and specialty chemicals.

The three-day event fosters profitable partnerships and innovation in the high-value chemical industry.

To support the valuable partnership development that is such a cornerstone of this event, the show organizers added a2z’s Connect™ to the event’s offerings this year.

Connect is a cloud-based networking solution that facilitates matching exhibitors and attendees with like-minded interests and then gives them the tools to interact prior to the start of the event.

Exhibitors used Connect to search for attendees based on their demographics and product interests. Then exhibitors could request appointments with attendees or send them a direct email using the online networking tool.

Exhibitors used their interactive eBooths to showcase their products, videos, and recent news releases in order to educate attendees about their company. 

Exhibitors’ eBooths were visited more than 98,000 times leading up to and during InformEx. This traffic resulted in an average of ten pre-show leads for exhibitors.

Attendees logged in to Connect to build their personal event plan including a list of must-see exhibitors and products and a complete appointment calendar for the three days of the event.

Attendees sent a total of 1,451 emails to exhibitors and a total of 726 on-site appointments were requested between exhibitors and attendees. The new online networking and planning tools saved attendees time and allowed them to have a highly productive visit to InformEx.

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.