NAB Show Finds Year-round News Feed Valuable Way to Engage Attendees

February 9, 2014

The National Association of Broadcasters was looking for a way of extending the presence of its annual NAB Show past the days on the showfloor and found the solution in IndustryTracker.

ExpoBee’s IndustryTracker is a year-round news feed that includes news from all exhibitors, as well as industry blogs and publications, and the tool is also highly beneficial for attendee planning and post-show follow-up.

The tool uses information provided by attendees themselves to filter out less relevant information and news items and focus on giving each individual reader information in his/her specific area(s) of interest.

“It’s an efficient and effective way to deliver important and pertinent exhibitor news and information to our show audience online, on-demand and 24/7,” said Chris Brown, executive vice president, Conventions and Business Operations, NAB.

He added, “Think of it as a personalized news platform for each member of the media and entertainment community,”

IndustryTracker is a highly innovative tool that enables industry professionals to consume relevant, industry-focused exhibitor news.

Attendees simply choose the exhibitor categories, exhibiting companies and topics they care about most; IndustryTracker does the rest by creating a comprehensive industry newsfeed that is at the same time personalized, easy-to-follow and saves time and effort.

“We’re always looking for new and better ways to serve our customers,” Brown said.

He added. “This is a value-added service we’re providing to our exhibitors so that now, their booth rental fee provides benefits not only during the show but year-round as well.”

Rick Dobson, ExpoBee vice president of sales USA, said that the system’s information is updated continually and built-in filters ensure that only the most important, relevant, and current exhibitor and industry news is provided.

“IndustryTracker also provides each exhibiting company with its own ‘Dashboard,’ showing how many news articles have been redistributed from its Web site, how many people have read those articles, how many people are specifically ‘tracking’ their news and how much exposure they are receiving relative to other exhibitors,” he added.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.