Five Reasons to Let Your Event Management Software Company Build Your Event Website

July 5, 2015

In the old days, your event management software sat on one side of the “house” and your website sat on the other. The event management application came from one supplier. Websites, on the other hand, were built by a third-party website development company. It’s different today. One company and one platform can manage both sides of the house and make it so much easier for event planners.

1.      Data synchronization. One of the obvious advantages of keeping everything “under one roof” is the automatic synchronization of data. In other words, when updates—new exhibitors, conference agenda changes, etc.—are made in the event management databases, they automatically appear on the website.

2.      Application synchronization. One of the disadvantages of using different software solutions (apps) for event management tasks becomes apparent during updates of the different platforms. An update in one can cause the others to be temporarily incompatible. When you use a common platform, a platform-side upgrade updates all modules at the same time.

3.      Brand continuity. Even with a style guide (logos and colors), it’s difficult for event organizers to control the way in which the brand is expressed on pages linked to the website and powered by third-party software vendors. With a common platform, web visitors can go from page to page and have the same brand experience.  

4.      Single vendor. Building your website on the same platform that houses your event management solutions offers a number of practical advantages: familiarity with how the platform operates (there will likely be a common set of administrative controls for all modules), one team to work with when setting the system up or adding to it, and one company to deliver training, technical support and maintenance.

5.      Platform vs. application. Working in a platform environment is much different than working with multiple standalone applications. Applications are limited to a single purpose and may or may not function well with other apps. Platforms can house multiple applications and because they share a foundation, the apps work together.

All of the convenience of a single platform for your website and event management applications becomes irrelevant if you select a platform that doesn’t offer everything you need, the company is slow with updates, or the technical support is weak. When you consider a single platform, make sure you go with a company that delivers a comprehensive set of offerings, good technical support, and a reputation for innovation.

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.