Tarsus Group, Unfiltered Experience Partner on Independent Beauty Show Series Launch
February 3, 2020
Tarsus Group, a U.K.-based global exhibition company, has formed a joint venture with Las Vegas-based UNFILTERED EXPERIENCE and will partner on a series of shows in the United States focused on the fast-growing independent beauty market.
Unfiltered Experience, which began as an event last July in Las Vegas, is led by CEO Daniela Ciocan, who oversaw marketing for the Cosmoprof trade show for 12 years, as well as spent several years prior to that in the beauty industry.
““I am thrilled to partner with Tarsus Group to give us the ability to scale up faster and provide access to an international platform to expand UNFILTERED EXPERIENCE,” said Daniela Ciocan. “Our event concept has received positive market feedback and with a strong financial backing we can expand and add unique activations to provide our exhibitors unmatched value.”
The Unfiltered Experience show series will kick off April 24-25 at the Magic Box in Los Angeles and feature independent beauty brands, retail buyers, consumers, social media influencers, education and networking opportunities.
The series will then move on to Chicago June 19-20 and then head to Nashville Sept. 26-27.
“UNFILTERED represents a really exciting move for us, it is exactly the kind of innovative and entrepreneurial business that aligns with the approach taken by the wider group,” said Tarsus Group CEO Douglas Emslie.
He added, “I am delighted to welcome Daniela Ciocan and the UNFILTERED EXPERIENCE team to Tarsus Group. She’s a true beauty insider and is recognized for creating event programs in the beauty space not seen before."
In addition to the series of standalone shows, UNFILTERED EXPERIENCE will be unveiled as a branded event at the biannual Offprice shows, also owned by Tarsus Group, in Las Vegas during Fashion Week Feb. 3-4.
The event will run adjacent to Offprice and feature a collection of independent beauty brands and an education session led by top social media beauty influencers discussing “Indie Store, Social Media and The Local Community.”
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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