World of Concrete Show Unveils "Rig Racin’" Mobile App Game

January 5, 2014

Hanley Wood Exhibitions unveiled a game for mobile devices to build awareness for its World of Concrete trade show brand and engage with concrete professionals.  

The game, “Rig Racin’”, now is available in the Apple App Store for iOS devices and Google Play for Android devices.

Game players can steer mixer trucks through three action-packed, challenging game-play environments. 

Players must deliver their cement load on time to receive in-game rewards and to advance to more challenging levels throughout the game. The better the player, the more in-game cash the player can earn to purchase new themes for various mixer trucks.

“As we celebrate the 40th edition of World of Concrete in 2014, the timing could not be better for the launch of this exciting game,” said Tom Cindric, vice president, Hanley Wood Exhibitions.  “Rig Racin’” will allow the World of Concrete brand to reach numerous untapped markets worldwide in a new and creative way, utilizing the popularity of gaming.”

World of Concrete is the industry’s only annual international event dedicated to the commercial concrete and masonry construction industries. Featuring indoor and outdoor exhibits with the industry’s leading suppliers showcasing innovative products and technologies, exciting demonstrations and competitions, and a world-class education program. To learn more, visit www.worldofconcrete.com.

Hanley Wood partnered with Soap Creative, a digital interactive group to create the concrete-themed racing game

“Mobile gaming is now a mainstream activity, and we view it as a new frontier in audience engagement,” said Jeff Davis, director of Digital Products for Hanley Wood Exhibitions.

He added, “Working with Soap allowed us to accelerate the process of getting “Rig Racin’” out to market. Their creativity and expertise in bringing our ideas to life has been terrific.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.