VISIT Milwaukee Redefines Its Online Presence with New Website
April 3, 2018
VISIT Milwaukee has launched a new website designed to redefine the city’s image for visitors and capture the spirit of Milwaukee’s people, neighborhoods, events and attractions, while driving visitation to the region.
The new site, which went live on March 17, has been expanded beyond the meeting planner to the convention attendee with entertaining new features including a slot machine-style “randomizer” on the homepage that provides a fun way to discover exciting things to do in the city, as well as a “My Trip” tool that allows visitors to plan their Milwaukee trip by curating a virtual shopping cart with the unique experiences they discover while exploring the site.
“Our research reinforced that people are most interested in visiting cities that spark a passion for discovery and offer the chance to collect unique experiences,” said Megan Suardini, vice president of marketing and communications for VISIT Milwaukee.
She continued, “From the Riverwest 24 to Koz’s Mini Bowl, Milwaukee is overflowing with unexpected and charmingly quirky experiences that are unique to our city. We worked with our partner Hanson Dodge to ensure the new website captured this wonderfully random spirit.”
According to VISIT Milwaukee officials, this spirit comes to life through a variety of new features on the site, including an expanded meetings and conventions section as well as a dedicated sports event planning section.
Additional features include an all-new neighborhood exploration section, more than 1,500 pages of new content, 5,000 photos and videos, and enhanced partner pages.
“We were thrilled when VISIT Milwaukee asked us to help them design a website to successfully position the organization for the future,” said Tim Dodge, CEO of Hanson Dodge, a fully integrated, strategically driven marketing agency.
He added, “Early in the process we saw the opportunity to create not just a website but a memorable digital experience that inspires visitors to come here and experience Milwaukee for themselves.”
Launched to drive additional tourism dollars and increase economic impact, the new website is a rebranding of how VISIT Milwaukee represents the region to meeting planners, corporations, recruiters and visitors.
In 2017, Milwaukee welcomed more than 23 million visitors and its economic impact of tourism amounted to more than $5 billion.
“Meeting and event planners are looking for 360-degree photos of unique and unconventional gathering spaces as well as a mapping function that shows hotel, restaurant and attraction locations within a neighborhood or in relation to the Wisconsin Center,” Suardini explained.
She added, “We redeveloped our website with meeting planner needs top-of-mind to help make it easier to plan your event in Milwaukee.”
Check out VISIT Milwaukee’s new website HERE.
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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