TSNN Webinar: The Big Bang Theory of Event Content Marketing

September 29, 2014

Trade Show News Network will be offering another complimentary webinar in its well-regarded series – "The Big Bang Theory of Event Content Marketing".

The webinar will be held Oct. 16 at 1 p.m. EST and you can register HERE.

Your event’s content is likely it’s most valuable asset. Your presenters spend countless hours planning, researching, writing and preparing groundbreaking information to deliver to your attendees. And yet, that valuable content only gets exposed for an hour or 75 minutes. Then, it’s gone from sight.

Show organizers need to make their content last beyond the confines of their face-to-face event to enhance their event’s brand; create communities among attendees, presenters and other audiences; build awareness for future events; and provide added incentive to attract future presenters. Yet, show organizers seldom have the resources to manage and distribute all of this content effectively. The best way to do this is to work directly with your presenters to extend the life of their content for your audiences.

Participants of this webinar will learn:

  • Five ways to work with presenters to extend the life of their content
  • How to identify additional sources of content to share
  • Pros and cons of potential distribution options
  • How to choose appropriate tools
  • How to determine costs of their content marketing campaign

Host: Kevin Miller, President, Frost Miller Group

Kevin is the founder and president of Frost Miller Group, a marketing communication firm headquartered in the Washington, DC area. Frost Miller works with association and independent show organizers, as well as small, and mid-market organizations across the U.S and abroad. The company has executed attendee and exhibitor marketing campaigns for more than 60 events covering more than 6 million square feet of exhibit space. Kevin has co-authored two books on marketing communication as well as numerous articles and speaks regularly about marketing issues and trends. Kevin is a member of IAEE, ASAE, WBC and SMPS.

Speaker: Elizabeth Johnson, Director of Public Relations and Content Development, Frost Miller Group

Elizabeth  works with tradeshow organizers to create content marketing strategies designed to build connections between shows and their target audiences. After more than a decade in the industry, Elizabeth is an experienced content and social media marketer, as well as a skilled public relations and promotional copywriter. She leads Frost Miller Group’s content team and guides clients into the new frontier of content marketing. Based in Manhattan, she is a member of ASAE, IAEE and NYSAE.

Speaker: Alison Parsells Moser, Senior Marketing Manager, American Gastroenterological Association

Alison is the senior marketing manager for Digestive Disease Week® (DDW) and is responsible for  its campaign, including strategic planning, content creation and social media. Hosting more than 14,000  attendees annually, DDW is the world’s largest meeting of physicians and researchers in the fields of  gastroenterology, hepatology, endoscopy and gastrointestinal surgery.

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Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact