Trifecta Collective Makes Fifth Trade Show Acquisition Since 2021
March 6, 2025
Trade show platform Trifecta Collective LLC, owned and backed by lower middle market PE firm GreyLion, acquired the Canadian Concrete Expo (CCE), a trade show that serves the concrete, construction, and aggregates industries in Canada. Terms of the deal were not disclosed.
The 7th annual CCE was held Feb. 12-13 at Toronto’s International Centre and featured more 350 exhibiting companies and 7,000 attendees spanning more than 120,000 square feet of exhibit space.
“CCE is an excellent addition to the Trifecta portfolio, and we are very happy to welcome this leading event,” said Trifecta Collective CEO Rick McConnell, who founded Trifecta with Taffy Event Strategies Founder Jennifer Hoff in 2021. “Our vast experience in the trade show and construction industries are an excellent fit to continue the positive trajectory of CCE put in place by Stuart and his team.”
Providing Canadian concrete construction industry professionals with a platform to source new suppliers, reconnect with industry contacts, get hands on with the latest equipment, technology, industry advances, key insights, and exclusive show offers, CCE features a plethora of educational sessions, live equipment demos, and stage presentations on a bustling expo floor.
The 2026 event, which is scheduled to return Feb. 11-12 to the International Centre, plans to expand its show floor, education offerings, and demonstrations, which will feature collaborative live indoor pours showcasing the newest industry innovations along with innovations in decking, forming, equipment, and more, according to show officials.
“We’re coming off a tremendously successful 2025 show and are thrilled to share this exciting announcement as we embark on a bold new chapter with Trifecta Collective,” said Stuart Galloway, president of the Canadian Concrete Expo and the event’s primary shareholder. “This partnership marks a significant milestone, and on behalf of CCE, we’re eager to join forces with the exceptional Trifecta team.”
Galloway will continue in his leadership role and the current CCE team will remain in place to ensure consistent management, customer service, and attendee and exhibitor experience.
CCE is the fifth show Trifecta has added to its burgeoning portfolio, building on its March 2022 and December 2022 acquisitions of the North American Trailer Dealers Association and the International Mass Timber Conference and Mass Timber Report, respectively, as well as the May 2024 acquisition of TRANSACT, followed by the February 2025 launch of the TrailerTech Expo.
Related: Trifecta Collective Acquires North American Trailer Dealers Association and Its Trade Show.
Related: Trifecta Collective Acquires TRANSACT
Gord Carley of GC Media Brokers was the broker to CCE in arranging, structuring, and negotiating the transaction, and Corporate Solutions, an investment banking firm specializing in the trade show and trade publishing industries led by Nicholas Curci, served as the exclusive advisor to Trifecta Collective.
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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