Trade Show Expert Launches Online Exhibit Marketers Academy
October 23, 2019
More than half of exhibiting companies don’t provide training for their exhibit staff, and as many as 86 percent of staffers have never received even one hour of training, according to trade show industry studies conducted by CEIRand Exhibit Surveys Inc., respectively.
To address this disconnect, trade show marketing expert and author Marlys Arnold has launched Exhibit Marketers Academy, an online library of comprehensive trade show training classes. Designed specifically for exhibitors, these courses can be accessed anytime and anywhere from one’s tablet, smartphone or computer.
Featuring interactive self-study tools for exhibitors of all sizes and industries, this user-friendly, step-by-step curriculum is filled with proven principles and real-world examples. It also includes an easy-to-follow blueprint that exhibitors can implement immediately, according to Arnold.
“The unique environment of a trade show requires focused education to master, even for a long-time marketing or sales professional,” Arnold said. “Often, exhibit managers don’t realize they need help educating their staff, or even if they do, are not sure where to find quality education. The Exhibit Marketers Academy levels that playing field for exhibitors of all sizes and budgets.”
Academy courses include setting goals and researching trade shows, exhibit theme and design, creative promotions, and lead management and ROI, with more topics including time management and media relations to be released in the coming months, she added.
Exhibitors can choose to purchase the courses a la carte for $97 each or the entire ExhibitorEd Success System in a bundle for $397. All include ongoing, expiration-free access.
A trade show marketing consultant and trainer who has worked as both an exhibitor and a show manager, Arnold offers a unique perspective on trade shows that has informed her more than two decades working with exhibitors and show organizers across the country. She is the author of “Build a Better Trade Show Image” and “Exhibit Design That Works,” as well as the host of the Trade Show Insights blog/podcast.
“Being successful in the booth isn’t automatic,” Arnold said. “Just like you’re not ready to drive on the freeway the first time behind the wheel, or play a concert the first time you sit down at a piano, no one should be thrown into a trade show booth without appropriate education.”
She added, “These tools teach the ‘whys’ behind the ‘hows’ of trade show marketing so you can enhance your presentation at shows, eliminate costly mistakes and increase your results.”
Learn more about Exhibit Marketers Academy here.
Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on Twitter, Facebook, LinkedIn and Instagram!
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
Add new comment