Technology is continuing to transform the events industry with some of the most innovative events, products and ideas. Take a look at the latest happenings!

Vault Health

Virtual healthcare platform Vault Health rebranded its subsidiary FSSolutions to fall under the Vault Health branding and logo. COVID-19 solutions, including testing and vaccine tracking for the events industry, is one of the company’s main product offerings.  

“We serve thousands of clients … who have come to rely on our fast turnaround times, U.S.-based customer support, compliance-driven focus, rapid integration and real-time reporting in one place,” said Stacy Williams, chief operating officer of Vault Health Workforce Screening.

The company works with trade shows, conferences and meetings, both on site and virtually, and recently executed a contract with Event Farm to support testing for its clients at conferences.  

Other initiatives have included vaccine tracking for the Black Enterprise Women of Power Summit 2022 and COVID-19 solutions for the American Federation of State, County, and Municipal Employees (AFSCME) Conference and an Oscars-related event through Roc Nation.  

3e/EXPOCAD, EXHIBITORLIVE and Hall-Erickson

3e/EXPOCAD, a leader in technology for the exhibition industry, partnered with Exhibitor Media Group and event management company Hall-Erickson to provide its VISUAL PLAN technology for the first time in the U.S. at EXHIBITORLIVE, the annual conference and exhibition for trade show and corporate event marketing. This year’s event is set for June 20-23 at Mandalay Bay Convention Center in Las Vegas.

First introduced in Mexico at FAMEX with great success, 3e/EXPOCAD’s VISUAL PLAN connects exhibitors and attendees in 360-degree walk-through environments. Visitors using touch, mouse/glide or Oculus VR headsets can walk, view and gather information from the exhibitors at the in-person event from any device. VISUAL PLAN is designed to be a digital twin of the live event.

According to Rich Stone, CEO, 3e by EXPOCAD, the company has worked with EXHIBITORLIVE for many years and chose the event for its U.S. debut of VISUAL PLAN due to its reputation for innovation.  

"The synergies fit perfectly into the tech format of the event,” Stone said. “The outcome is exciting." 

Randy Acker, president and COO of Exhibitor Media Group, said the company is always looking for new solutions for trade shows and events and was impressed with VISUAL PLAN’s capabilities.

“This new technology solution exceeded our expectations, and we were happy to collaborate and demonstrate a new solution to the industry," Acker said. “Thankfully, the timing worked out that we could beta test VISUAL PLAN at EXHIBITORLIVE, alongside other products and services that were also launching via our New Product Showcase.”

VISUAL PLAN extends the buying and selling at events by providing exhibitors with an engaging digital record of their exhibit presentation, according to Pete Erickson, president of Hall-Erickson.

"It will help exhibitors maximize their ROI by presenting their marketing message and product information in an online experience that looks just like their actual exhibit presentation in the live event,” Erickson said. “We feel the new technology helps organizers, exhibitors and attendees to connect in multiple ways." 

Questex

Questex recently unveiled Q Activate, a proprietary platform that combines event and content intelligence to deliver insight into what its audience of B2B decision makers are interested in on and off its websites. The new platform brings all Questex’s first-party audience data together into one database, allowing Questex to respond quickly to trends, intent and needs to fuel audience engagement.

“Our audience data is the lifeblood of our business,” said Kate Spellman, chief marketing officer of Questex. “With more data being generated than ever before, we’ve created a forward-thinking strategy that combines event and content intelligence with trends and demographics to deliver insight into our audience’s interests and buying intent.”

Q Activate allows Questex to gain a deep understanding of topic, audience and intent information in a single view from multiple data sources to identify the highest trends for each of its core markets. Questex can see what content is resonating and identify potential gaps to better serve audience needs, create more engaging marketing campaigns and advise clients on marketing solutions. 

“All of our audience profiles and buyer intent data are now available through Q Activate, allowing us to support strategic business objectives and monetization opportunities,” Spellman said. “We can now grow, engage and retain audiences through a fully integrated multi-channel journey via our websites, newsletters, content marketing, virtual events, webinars and live events.”  

Questex can now better collaborate with customers to activate audiences throughout the entire buyer’s journey as they move from discovering a problem to identifying features and functionality of a solution to selecting a provider and making a purchase. 

Q Insight reports allows for more collaboration with clients on who is visiting Questex’s media and event sites and what content these audiences are engaging with on and off Questex’s sites. The reports give Questex customers more insight as to what their target audience is consuming. Questex can also work with customers to deliver more targeting and personalization based on the detailed audience information it can deliver. 

CrowdComms

Event tech solutions company CrowdComms recently added a new video on-demand streaming service to its event platform. Designed to provide a high-quality experience for attendees when accessing video content before, during and after an event, the new feature promotes greater engagement in session and video content through the functionality and familiarity of consumer video streaming services.

Event organizers are able to choose from two distinct video library displays that allow specific video content to be organized and featured as required, depending on the size of the event, the amount of content available for attendees and how video content needs to be categorized. As attendees interact with the content through views and likes, this is reflected in video thumbnails, highlighting popularity and promoting discussion.   

“This is a really exciting new addition to the CrowdComms platform," said Will Custard, product director at CrowdComms. "The enhanced video functionality will provide our clients with an elegant, responsive and highly organized way to display on-demand video content for their event attendees to access throughout the life of their event.

He added, “As organizers are increasingly thinking of new ways to engage and enhance the user experience, particularly for virtual events, this functionality will help events develop a long-lasting legacy.”

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