Tech News: Map Your Show and Technis Launch AI-Powered Event Analytics Solutions
February 26, 2025
Two event technology companies recently introduced AI-powered analytics and event optimization tools to enable show organizers to analyze and elevate event performance, demonstrate ROI, and enhance attendee experiences.
Map Your Show Unveils AI-Powered Analytics for Smarter Event Planning
Trade show operating technology provider Map Your Show (MYS) launched MYS Insights, a new data science and AI-powered analytics tool designed to help show organizers track and predict revenue, retain exhibitors, and improve event performance.
Instead of relying on fragmented data to gauge their event’s financial health and analyze exhibitor behavior, organizers can now leverage MYS Insights to access real-time visibility into revenue pacing and sponsorships, allowing them to make smarter, data-backed decisions pre-, during, and post-event.
What they are saying
“Show organizers need more than just historical data—they need actionable intelligence,” explained Don Kline, CEO of Map Your Show. “MYS Insights gives them a clear picture of their event’s performance today, while helping them plan strategically for the future.”
Deeper Dive
MYS Insights offers the following key features:
- Revenue Forecasting: Provides real-time revenue pacing and predictive insights using AI and proprietary data generated from the MYS platform
- Exhibitor Retention & Risk Analysis: Identifies exhibitors at risk of not renewing by combining on-platform behavior with metrics, thus allowing show organizers to increase retention and renewal rates by intervening early
- Competitive Benchmarking: Allows show organizers to compare event performance to similar-sized shows and determine areas for growth
- Fosters Strategic Decision-Making: Enables data-driven adjustments to pricing, sponsorships, and sales activities to maximize revenue and long-term success
Why it matters
“By uncovering exhibitor risks and new revenue opportunities, MYS Insights helps show organizers take control of their event’s financial performance,” said Kline. “It’s about turning data into action to build stronger, more profitable events year after year.”
CES-Tested Smart Flooring: Technis Brings Event Optimization Tech to the U.S.
Switzerland-based Technis is introducing its smart flooring and attendee behavior technology to the U.S. events market with the Technis Event solution, a new tool designed to help show organizers understand and optimize event space, enhance attendee experiences, improve safety, and clearly demonstrate ROI metrics to stakeholders, including sponsors.
Backstory
The solution has already demonstrated its capabilities at U.S. trade shows such as CES, where the company tracked key performance indicators including total foot traffic, booth visitors, dwell time, and heat map analytics, according to Technis officials. The technology has also been deployed at major sporting events, including the 2024 Olympic Games in Paris, Super Bowl, and NASCAR events, where it helped provide valuable insights for sponsors and organizers.
Need to know
Combining advanced sensor technology with AI to provide real-time analytics on event space utilization and visitor behavior, the company’s smart flooring technology integrates into existing infrastructure, delivering precise insights while maintaining visitor privacy and data security. Event organizers can now access comprehensive event management tools, such as real-time crowd flow monitoring, capacity management, and detailed engagement analytics.
What they are saying
“American businesses are ready to embrace the next evolution in space optimization,” said Wiktor Bourée, CEO of Technis. “Our platform has already transformed hundreds of venues across Europe, and we’re excited to bring this battle-tested innovation to the U.S. market. This expansion represents a pivotal moment in our mission to revolutionize how businesses understand and optimize their physical spaces.”
Deeper dive
Able to adapt to various types of events, from trade shows and conferences to festivals and sporting events, the versatile platform’s key features include:
Real-Time Flow Intelligence
- Provides more than 99% accuracy in monitoring entrances, exits, and strategic areas
- Offers proactive management of congested areas and automatic alerts for capacity thresholds
- Features dynamic space optimization based on real-time crowd behavior
Event ROI Measurement
- Gives detailed analysis of visitor engagement and dwell times
- Provides precise metrics for sponsor areas and activation zones
- Delivers behavioral insights to optimize exhibitor placement and event layout
Looking ahead
“The U.S. market presents an extraordinary opportunity for growth,” said Béatrice Thouveny, general manager, North America, Technis. “Our technology addresses critical challenges faced by event organizers and retailers in today’s competitive landscape, where understanding customer behavior and space utilization is more crucial than ever.”
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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