Tarsus Taps Aviation Influencer Marketer Sam Chui to Partner on Dubai Airshow
April 27, 2021
London-based Tarsus Group formed a strategic partnership with leading aviation vlogger, content creator and author Sam Chui.
Chui is recognized as one the world’s most famous YouTube aviation content creators with more than 2.5 million YouTube subscribers and counting.
“Sam has built a truly unique platform and has established himself as one of the most exciting and influential aviation content creators out there,” said Douglas Emslie, CEO of Tarsus Group.
He added, “We are delighted to have confirmed his partnership with our Aerospace division, which delivers key events such as the Dubai Airshow. We are building an innovative, new content offering alongside our aerospace shows and having Sam involved in our new platform, which launches this summer, will really enhance the content we deliver.”
Chui is a prolific aviation content creator and influencer, with an engaged follower base of more than 4.5 million people and m25 ore than million views per month on his content across his vlog, blog and social channels.
Influencer marketing is becoming a key trend for shows looking to expand their reach. Connor Stewart, a PR Specialist for mdg, a Freeman Company, leads the strategy development, influencer identification and relationship management for mdg’s clients’ influencer marketing campaigns.
“Influencers can bring trade show and conference organizers significant long-term value,” Stewart said.
He added, “With their fingers on the pulse of the industries and professions they represent, influencers can reach and engage new audiences, create and curate timely and relevant content and add credibility to event brands.”
Chui’s partnership with the Dubai Airshow and other events in the Tarsus Aerospace portfolio will see him reaching an even greater audience across aviation, defense and aerospace.
“The Dubai Airshow is set to return as a live event this November and we are committed to supporting the industry as it recovers from one of the most challenging operating periods to date,” explained Timothy Hawes, Managing Director of Tarsus, Middle East.
He added, “During the pandemic we focused on staying in touch with our customers whilst also building new ways to connect and reach new audiences. We believe our partnership with Sam to headline content in the lead-up to and at the show itself will be a great way to engage everyone as we prepare to meet again in-person at the Dubai Airshow.”
Sam Chui added “I am absolutely thrilled to partner with Tarsus in the industry’s first in-person global Airshow since 2019. The pandemic has been particularly difficult to the aviation sector and we want to take this opportunity to showcase the industry’s resilience by amplifying the great brands that come together to drive this sector forward and develop year-round engagement activities with the community to ensure that business continues during and post Airshow.”
The Dubai Airshow returns Nov. 14-18 live and in-person at the Dubai World Central (DWC), Dubai Airshow Site.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
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The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
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MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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