Suntec Singapore Wins UFI Digital Innovation Award 2018
June 5, 2018
UFI, the Global Association of the Exhibition Industry, has named Suntec Singapore Convention & Exhibition Centre as winner of the UFI Digital Innovation Award 2018, thanks to its cutting-edge HybriD solution.
HybriD is a 3D digital tool, providing 360-degree visualisation capabilities. It can be installed on any digital device, enabling users to instantaneously visualise a room, hall or exhibition space area in their desired set-up configuration (e.g. theatre seating, banquet setting, classroom, and so on).
HybriD combines realism with convenience, allowing organisers to remotely explore and choose their desired set-up without having to spend time on travel and without needing to be physically present.
“Suntec Singapore is honoured to be selected as the winner of the UFI Digital Innovation Award 2018,” said Arun Madhok, CEO Suntec Singapore. “Our HybriD solution augments the real world with virtual objects, providing a connection between what viewers see ‘live’ and what the venue space can be transformed into.”
Madhok said, “This accolade validates our unwavering focus on pushing new frontiers of technology to empower our customers and enhance the experience at Suntec Singapore. Our customers can now visualise their future events during site visits, in ways they could never have imagined.”
This state-of-the-art visualisation solution allows individuals on the planning committee to get a clear understanding of the event layout, as well as its potential look and feel.
This makes the planning process simpler and more streamlined, and empowers more effective decision-making.
“I was impressed by Suntec’s submission as it demonstrates how Augmented Reality (AR) can be used to clearly enhance the service provided to exhibition organisers while also lowering the cost – a clear win for the industry,” said Matthias Tesi Baur, chair of the UFI Digital Innovation Committee.
HybriD reduces the number of site visits by almost 50 percent, from four to five site visits down to around two. Site visits are faster and easier, thereby boosting sales and guaranteeing cost savings.
With such a tool, now organisers as well as venue providers can strategically and effectively anticipate their needs.
The UFI Award winners will present their projects in Hannover at the UFI Educational Forum on Digital Innovation on June 11, as well as at the 85th UFI Global Congress in Saint Petersburg (Russia).
For more details on the UFI Global Congress that will take place from Oct. 31—Nov. 3, please click here.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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