SummitSync and Conversica Team Up on AI-Driven Event Lead Engagement

August 13, 2019

AI-powered meeting automation platform SummitSync has teamed up with Conversica, creator of conversational AI Assistants for business. The goal of this partnership is to help mutual customers maximize event ROI by driving more pre-show meetings and post-event follow-ups.

By pairing SummitSync’s conference and trade show intelligence with Conversica’s AI Assistant automated lead engagement, event marketers and sales teams can take advantage of streamlined software automation to more efficiently find, book and manage sales meetings at events. The joint platform automatically syncs details with Salesforce, then deploys thoughtful chatbots to immediately re-engage with prospects.

For event marketers, the joint solution automates many of the time-consuming tasks associated with event execution. This includes things such as pre-booking meetings at events, coordinating on-site demos with salespeople and capturing follow-up requests for information. 

“Conversica is an ideal partner for us because we serve a similar customer base, and our combined technologies complement each other and increase the value we deliver,” said Al Torres, president and co-founder at SummitSync.  

Utilized by more than 1,500 companies worldwide, Conversica’s AI Assistants enable them to find and secure customers more quickly and efficiently by autonomously contacting, engaging, qualifying and following up with contacts via natural, multi-channel, two-way conversations. Rather than replacing humans, the chatbots handle tasks that people don’t want to do, such as prospecting lower-quality leads. 

“By partnering with SummitSync, our customers will gain the ability to leverage real-time data for multiple conferences and trade shows they cannot access anywhere else to build more lead-engagement opportunities,” said Andrew McCraith, Conversica’s vice president of business and corporate development. 

He continued, “We’ll enable the companies we mutually serve to better engage buyers throughout the entire customer journey by including SummitSync’s ability to dramatically boost meetings with the right prospects at events and automate the delivery of information across other platforms such as calendars, mobile texts and CRM systems.”

The combined solution, including the Event AI Assistant powered by Conversica, is now available for customer trial and purchase from SummitSync. To learn more, go here.

 

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.