Snöball Teams With CLIPr to Help Clients Maximize Innovative Event Marketing and Video Content Capabilities

May 20, 2022

Snöball, a word-of-mouth marketing and audience growth platform for events, formed a strategic partnership with CLIPr, a video analysis and management (VAM) platform using AI and machine learning to make recorded videos searchable by transcription, topics and subtopics. With the alliance, Snöball will pair its event marketing and social amplification expertise with CLIPr’s ability to create more searchable video content to help event professionals greatly increase content personalization and drive audience acquisition, retention and engagement.

With the industry having shifted to virtual and hybrid events since the pandemic and huge amounts of video content having been created since, the companies believe this is a golden opportunity for event marketers to repurpose and maximize video content. The partnership aims to allow event marketers and organizers to leverage their vast library of content, drive audience growth by expanding audience acquisition and engagement from pre-event to post-event and bring communities together.

CLIPr’s VAM platform is designed to save time and increase productivity. It modernizes how clients manage and extract important moments of recorded video content, so they can organize, search, interact and share highlight reels with ease and efficiency to engage colleagues, customers and their community.  

Snöball’s platform mobilizes an event’s existing audience, including attendees, exhibitors, sponsors and speakers, into becoming influential and trusted advocates to drive audience acquisition, retention and engagement. Using word-of-mouth marketing, Snöball is designed to increase content reach, grow networks and amplify events without amplifying budgets, ultimately helping event organizers boost attendance for in-person, virtual and hybrid events and grow year-round communities.

CLIPr’s VAM platform and the Snöball social amplification platform make for powerful marketing that any event marketer will want to leverage, according to CLIPr Co-Founder and CEO Humphrey Chen.

“From the beginning, we’ve seen tremendous synergy between our two organizations,” Chen said. “At CLIPr, we help our clients efficiently consume, measure and manage mountains of video content. Snöball is the perfect complement because it will help amplify and promote the indexed video content to increase our clients’ content reach and grow their network.”

Snöball’s Founder and CEO Rachel Stephan echoed Chen’s enthusiasm and said the partnership combines the strength of each organization to benefit their mutual clients.

“When I discovered CLIPr, it was love at first sight,” Stephan said. “This is a match made in tech heavens that can help event marketers engage their audiences pre-event to post-event by combining the power of people and content.”

Stephan added, “Snöball’s word-of-mouth marketing platform coupled with CLIPr’s video analysis and management platform can supercharge your content strategy, whether marketers want to amplify their content reach, increase their event attendance or grow their community.”

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Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact