Shepard Partners With Bear Analytics to Empower Event Organizers With Actionable Insights
June 1, 2022
Shepard, the third-largest event services provider in the U.S., has teamed with Bear Analytics, a leading data analytics firm for event producers, trade associations and professional societies, to help show organizers address the ever-important aspect of event data to drive revenue and quality attendance.
Knowing that show organizers don’t always have the time or resources to invest in big data projects, the partnership is a win-win on all fronts, according to Cory Smith, vice president of strategic services at Shepard, which is committed to providing clients with signature full-service capabilities, including a robust network of solution-based partner benefits.
“This partnership feels like another step forward for us in this new era of in-person events,” Smith said. “The partnership with Bear Analytics is focused on three key components: enabling Shepard clients to leverage their own data to grow quality attendance, drive revenue and demonstrate the value of exhibiting at their show in real time.”
Through the alliance with Bear Analytics, Shepard’s clients will be able to harness the power of Bear IQ, a new industry-leading event analytics platform for live, hybrid and virtual events. The easy-to-navigate platform is designed to enable users to unlock metrics, insights and trends on audience demographics, company participation and revenue growth.
“Event organizers are finally able to prove impact and ROI to the exhibitors and sponsors that support them," said Joe Colangelo, co-founder and CEO of Bear Analytics, of the Bear IQ platform. "For decades, the Shepard team has enabled their clients with the tools and technologies to drive efficiency in event production. Bear IQ supplements this forward-thinking ethos by surfacing insights that drive event success in real-time."
Bear Analytics was founded in 2013 to build tools to address the pain points of quantifying attendee engagement, audience composition and growing revenue. Its Bear IQ platform was created to streamline and visualize event data and metrics to drive action and engagement throughout the event lifecycle. Bear’s leading event clients include National Association of Home Builders, National Confectioners Associations and RE+ Events.
With over 100 years’ experience, Shepard provides trade shows, corporate events, conferences and exhibits with the solutions needed to produce fresh and evolving face-to-face experiences that transform spaces into engaging and immersive environments. Shepard’s solutions include marketing strategy, creative and design, logistics, event technology, digital tools and production and entertainment.
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Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las Vegas Hotel & Casino recently completed a $63M redesign and remodel of its 1,830 guest rooms and 155 suites.
Down the street, Bellagio Las Vegas is sporting renovated rooms in the Spa Tower with sunrise-inspired decor and luxurious soaking tubs in Premier King rooms after a $110-million transformation.
Reinvented Luxury Experiences
The Luxury Meetings District, made up of Bellagio Las Vegas, ARIA Resort & Casino, Vdara Hotel & Spa, The Cosmopolitan of Las Vegas, Park MGM and NoMad Las Vegas, is now more connected than ever before. A new interior walkway opened this October for a seamless attendee experience – connecting Vdara, Bellagio, and The Cosmopolitan of Las Vegas, guests can now walk from Park MGM to Bellagio in around 15 minutes.
New on the scene in the Luxury Meetings District is Cathedrale at ARIA, TAO Group’s upscale establishment specializing in exquisite French-Mediterranean cuisine offering elevated private dining experiences that opened in May.
Heralded by World’s Best 50 Restaurants, GQ and VOGUE, LPM at The Cosmopolitan of Las Vegas is opening this fall and will deliver its signature spontaneity and imaginative celebration of France’s Mediterranean cuisine, art, and culture to the unique luxury resort in impeccable fashion.
A “New Wave for Mandalay Bay
A new wave of enhancements and experiences has arrived at Mandalay Bay Resort and Casino, including Flanker Kitchen + Sports Bar, an 8,445-square-foot restaurant that opened this June, perfect for pre- and post-game eats and drinks. Event planner’s favorite, Chef Michael Mina’s StripSteak, received a full renovation and now includes one of the largest private dining rooms on The Strip. Retro by Voltaggio debuts a one-year residency with a fun take on pop culture of the 80s and 90s with classic American dishes. An exciting addition planned for 2024 is Swingers, a 40,000-square-foot oasis of street food, miniature golf and art at Mandalay Bay.
Most exciting for meeting planners, the 2.1 million-square-foot Mandalay Bay Convention Center is undergoing a complete refresh, with lightened space, added eye-catching art, and improved technology infrastructure for even more flexible space. Energy-efficient digital signage now leads the way with faster internet speeds and new AV options.
From renovated guest rooms and meeting spaces to celebrated dining options and dedicated teams, MGM Resorts is dedicated to delivering exceptional and innovative meeting experiences.
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