Shepard Partners With Bear Analytics to Empower Event Organizers With Actionable Insights

June 1, 2022

Shepard, the third-largest event services provider in the U.S., has teamed with  Bear Analytics, a leading data analytics firm for event producers, trade associations and professional societies, to help show organizers address the ever-important aspect of event data to drive revenue and quality attendance.

Knowing that show organizers don’t always have the time or resources to invest in big data projects, the partnership is a win-win on all fronts, according to Cory Smith, vice president of strategic services at Shepard, which is committed to providing clients with signature full-service capabilities, including a robust network of solution-based partner benefits.

“This partnership feels like another step forward for us in this new era of in-person events,” Smith said. “The partnership with Bear Analytics is focused on three key components: enabling Shepard clients to leverage their own data to grow quality attendance, drive revenue and demonstrate the value of exhibiting at their show in real time.”

Through the alliance with Bear Analytics, Shepard’s clients will be able to harness the power of Bear IQ, a new industry-leading event analytics platform for live, hybrid and virtual events. The easy-to-navigate platform is designed to enable users to unlock metrics, insights and trends on audience demographics, company participation and revenue growth.

“Event organizers are finally able to prove impact and ROI to the exhibitors and sponsors that support them," said Joe Colangelo, co-founder and CEO of Bear Analytics, of the Bear IQ platform. "For decades, the Shepard team has enabled their clients with the tools and technologies to drive efficiency in event production. Bear IQ supplements this forward-thinking ethos by surfacing insights that drive event success in real-time."

Bear Analytics was founded in 2013 to build tools to address the pain points of quantifying attendee engagement, audience composition and growing revenue. Its Bear IQ platform was created to streamline and visualize event data and metrics to drive action and engagement throughout the event lifecycle. Bear’s leading event clients include National Association of Home Builders, National Confectioners Associations and RE+ Events.

With over 100 years’ experience, Shepard provides trade shows, corporate events, conferences and exhibits with the solutions needed to produce fresh and evolving face-to-face experiences that transform spaces into engaging and immersive environments. Shepard’s solutions include marketing strategy, creative and design, logistics, event technology, digital tools and production and entertainment.

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE, listen to our latest podcast HERE and engage with us on TwitterFacebook and  LinkedIn!

 

Add new comment

Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates. Water Stewardship Efforts MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step. MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas. MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030. From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts. Caring for One Another MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include: Unserved perishable prepared foods from events Perishable unprepared food from MGM Resorts’ kitchens Nonperishable food items from minibars and warehouses The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community. Fostering Diversity and Inclusion To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all. MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.