A Robust Labelexpo Americas 2022 Demonstrates a Healthy and Resilient Industry

October 24, 2022

More than 13,000 label and package printing industry professionals hailing from 77 countries flocked to the recent Labelexpo Americas, held Sept. 13-15 at the Donald E Stevens Convention Center in Rosemont, Ill. With the key theme of digital transformation, the biennial trade show and conference focused on the latest developments in digital label printing and embellishment, along with sustainability and workflow automation. 

Owned and produced by Tarsus Group, the show is one of seven Labelexpo trade shows and conferences in the Labelexpo Global Series that are held in different markets throughout the world.

The 2022 Americas edition marked a long-awaited reunion for the industry, as the event hadn’t taken place since 2018 due to a pandemic-induced cancellation in 2020. As a result, the show welcomed large numbers of first-time attendees, particularly from Latin American countries, and attendees spent longer amounts of time at the show compared to previous years. 

According to Labelexpo Event Director Tasha Ventimiglia, the show’s robust turnout was also the result of a large and strategic focus on digital marketing and social media to keep attendees informed on what and who they would see at the event, as well as using personal videos and working with key industry partners and associations to promote the show.

“It’s been a long four years since our industry has been together, so we knew how important it was for Labelexpo Americas to be back,” Ventimiglia said. “We worked extremely closely with our exhibitors to ensure that we had the latest equipment, products and services being displayed at the event. We are lucky to have amazing exhibitors to work with us on making this happen.” 

She continued, “We were beyond thrilled by the energy we had from the minute the doors opened on the first morning to the time the event concluded. It was unlike any Labelexpo Americas that I have seen before in my 20 years of working this event.”

On a busy and energetic 158,900-square-foot showfloor, 362 global digital printing and labeling companies displayed the latest developments in label-converting technology and conducted hundreds of live demonstrations, with automation and digital replacement of analog processes key themes across the event.

Many exhibitors said they had greatly anticipated returning to Labelexpo to showcase their companies and new product lines, as well as connect face-to-face with customers, prospects and peers after two years of remote work and quarantines.

“Labelexpo Americas was a strategically important show for all companies in our business,” said Uffe Nielsen, CEO of GM. “This was a long-awaited chance to demonstrate a wide range of our label finishing innovations and fortunately, it turned out to be a very successful show for us. We had constant activity at our booth and valuable and informative meetings with customers, and we networked with new prospects. We are going back home with many sales and leads, and we already look forward to Labelexpo 2023 in Brussels.” 

Labelexpo Americas 2022

Additionally, many exhibitors commented that the 2022 show had more than exceeded their expectations, thanks to strong booth traffic and buzzing aisles comprising serious and focused buyers looking to conduct business and make purchases. 

Labelexpo Americas was an overwhelming success for A B Graphic International (ABG), according to Matt Burton, global sales director of the company. 

“The level of interest we received across a whole range of finishing lines was really gratifying after a few years of no exhibitions. On a personal level, it was great to be back at Labelexpo meeting customers and partners in person. It’s these moments that make the label industry a great place to work.”

The industry’s move toward sustainability was also demonstrated across the show floor, with TLMI, the label industry’s leading association, holding a series of presentations on its Eco Stage and arranging the recycling of printed rolls into fuel pellets.  

Meanwhile, the event’s packed Labelexpo Conference covered the latest issues and advancements in the industry, with six education sessions covering top-of-mind topics including the current state of the global label market, supply chain complexities and automation alongside two master classes on digital embellishment and self-adhesive label materials. 

One of the show’s many highlights included the Global Label Reunion Party on the first evening of the event. Combined with the Label Industry Awards ceremony for the first time ever, the celebration attracted almost 1,000 people for a festive evening of entertainment and networking. 

“Labelexpo Americas 2022 was a fantastic event for our association and our members,” said Linnea Keen, president of TLMI. “The energy was infectious [and] visitors were eager to learn, reconnect, engage and conduct business. After four long years of conducting business virtually, it’s clear that exhibitions like Labelexpo are vital to the health of our dynamic industry. TLMI couldn’t be prouder to partner with Tarsus Group and Labelexpo on its much anticipated and successful return. It was the reunion we all needed!” 

Labelexpo Americas will return to the Donald E. Stephens Convention Center Sept. 10-12, 2024.


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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.