In a significant mergers and acquisitions deal on the supplier side of the trade show industry, Personify, a provider of technology solutions for associations and non-profit organizations, has acquired a2z, Inc., an award-winning events management and optimization platform for event planners and show organizers.

The acquisition provides Personify and a2z clients with an enhanced constituent experience, improved productivity in back office processes and increased connectivity with their members, donors and event attendees, according to company officials.

“I am delighted to have a2z join the Personify family and provide our clients with a more integrated experience,” said Eric Thurston, president and CEO of Personify.

He added, “The combination of Personify and a2z events provides an unrivaled set of solutions for delivering value across channels—making every interaction matter.”

To excel in today’s crowded marketplace, constituent experiences must be memorable and rewarding across every interaction, whether at in-person events, online or mobile.

a2z is a leading event management platform that enables organizations to create lasting relationships and grow revenue while delivering compelling experiences across channels.

With more than 400 customers, including many existing Personify clients, a2z shares Personify’s commitment to a superior client experience with high retention rates and impressive satisfaction rankings.

“Personify is the long-standing leader in technology solutions,” said Rajiv Jain, CEO, a2z. “As a part of Personify, we see an extraordinary opportunity to further accelerate our momentum and deliver combined value to organizations around the world.”

The acquisition of a2z demonstrates Personify’s commitment to continue its investment in market-leading, innovative solutions and building a portfolio based on client needs. Event and show organizers everywhere will benefit from award-winning event management technology that is tightly integrated with the Personify platform to provide a holistic view of constituents and drive actionable insights.

With the acquisition now closed, Jain will continue to lead the a2z team as part of the Personify Events business, reporting to Eric Thurston.

Association technology leaders, show organizers and team members can experience the new software Dec. 4-5 at the Personify booth #247 during the 2018 American Society of Association Executives (ASAE) Technology Meeting and Expo in National Harbor, Maryland and at the International Association of Exhibitions and Events (IAEE) show for shows, Expo! Expo!, on Dec.  11-13 in New Orleans.

Vista Point Advisors, a San Francisco-based boutique investment bank, acted as the exclusive financial advisor to a2z, Inc.