PCMA Foundation Celebrates the Event Industry’s Brightest Stars At the 2021 Visionary Awards

September 14, 2021

On Aug. 26, the PCMA Foundation recognized more than 20 business events industry leaders at the 2021 PCMA Visionary Awards, which honors exceptional industry professionals for their significant contributions to their organizations and the business events community.  

Held at the Hilton Washington in Washington, D.C., the vibrant event hosted more than 500 guests, who celebrated with a red carpet experience, an awards show and an after party featuring Austin-based band, The Nightowls. 

“The Visionary Awards is an opportunity to celebrate our amazing colleagues, while also supporting the PCMA Foundation,” said Angie Ranalli, chairwoman of the PCMA Foundation, which funds educational scholarships and critical event industry projects to empower the career advancement of students and professionals while supporting the future of the business events industry.

She continued, “To the innovators, the game-changers, the risk-takers and above all the visionaries that provide the power behind business events, thank you for your hard work, dedication and passion. Congratulations to all of our honorees and finalists.”  

This year, the Professional Excellence Awards honored six recipients, who were selected by an awards committee that reviewed all the nominations, chose the finalists, reviewed the finalists again and then selected the winners based on a blind online vote. They included: 

  • Supplier of the Year: WeeMin Ong, Vice President of Conventions and Exhibitions, Marina Bay Sands 
  • Business Event Strategist of the Year: Bob Bejan, CVP, Global Events, Studios and Marketing Community, Microsoft 
  • Digital Experience Strategist of the Year: Victoria Fanning, CMP, DES, Sr. Manager, Digital Events, Medical Group Management Association (MGMA) 
  • Event Designer of the Year: Amy Ledoux, retired as Chief Learning and Meetings Officer, ASAE
  • Community Advocate of the Year: José Quan, Founder and Owner, Eventia 
  • Outstanding Service to a Chapter: Kim Allison, Senior Director of Sales, Georgia World Congress CenterCapital Chapter 

In recognition of leaders who made a significant impact during such a challenging year filled with so much uncertainty, the PCMA Foundation added three new awards to its roster: the Wayfinder Award for an individual and an organization and the Groundbreakers Award. 

Created to honor an individual and an organization for their innovation, courage, leadership and solution-focused approach in the face of a significant external challenge, this year’s Wayfind Award was scooped up by IMEX Group CEO Carina Bauer as the individual award winner, while Hyatt Hotels Corporation received the organizational award.  

Carol Wallace, former president and CEO of the San Diego Convention Center Corporation, received the inaugural PCMA Groundbreakers Award, which honors industry trailblazers who represent diverse sectors of the business events community, recognizing those who have made a significant contribution to their organizations and to programs advancing inclusion and equity.  

Also recognized during the awards ceremony were the Lifetime Achievement Honorees: Bill Grusich, senior vice president at Associated Luxury Hotels International, and Lisa Delpy Neirotti, Ph.D., professor and director of sports management programs at The George Washington University. 

Due to current travel restrictions and border closures, the PCMA Foundation will honor Ben Goedegebuure, vice president and global general manager at Maritz Global Events, with his Lifetime Achievement during the 2022 Visionary Awards.  

Other finalists for the Professional Excellence and Wayfinder Awards who were honored included: 

  • Karen Watson, Cultivate Event Design and Consulting
  • Camille White-Stern, Splash 
  • Rose Horcher, Choose Chicago 
  • Lora Stanley, Visit Anaheim 
  • Carly Silberstein, Redstone Agency Inc. 
  • Ben Elliott, Live Productions Australia Pty Ltd
  • John Woo, GES Events 
  • Megan Finnell, CMP, Medical Group Management Association (MGMA) 
  • Toni Zoblotsky, Hilton Corp. 
  • Michelle Guelbart, MSW, a recognized voice in the movement to eradicate human trafficking and child exploitation 
  • Allen Anderson, Anderson Hospitality Services, Greater Philadelphia Chapter 
  • Andrew Horsfield, Hyatt Place Ottawa West, PCMA Canada East Chapter 
  • Michael Clarke, Marriott International 
  • Patrizia Semprebene Buongiorno, AIM Group International 
  • Events DC; PCMA Rocky Mountain Chapter 

“We are all in the business of bringing people togetherconvening with purpose to deliver the human connections that help enrich our communities and our quality of life,” said PCMA President and CEO Sherrif Karamat. “We advance industries and social change. We are resilient. We are innovative and we passionately believe in our ability to change the world. The world is a better place when we are together.” 

To attend the 2021 Visionary Awards, PCMA required proof of full vaccination or a negative COVID-19 test for all guests. Check out a video recap of the event here.

  

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.