NXT Events Media Group Will Launch BRANDXCELERATOR in NYC

April 2, 2018

There is a lot of noise and competition out there, which means it’s getting more and more challenging for brands to really stand out and catch the attention that they need.

To help brands figure out what tools might help them rise above, Next Events Media Group, run by trade show industry veterans Britton Jones and Sharon Enright, will launch a new show – BRANDXCELERATOR – Nov. 11-12 at at New York’s Metropolitan Pavilion located at 125 West 18th Street.

BRANDXCELERATOR is a one-of-a-kind conference and trade show to provide mid-market company owners and top managers the branding tools and support needed to achieve sustainable growth and “take their businesses to the next level,” according to show officials.

“In today’s hyper-connected world, offering great products and services is no longer enough to achieve success,” stated Britton Jones, founder and CEO of NXT Events Media Group.

He added, “With the incessant noise of emails, newsletters, social media posts and online ads, it has become harder for companies to meaningfully connect with their customers and differentiate their products and services. Building strong brands requires a sharp focus and strong execution and that’s what makes BRANDXCELERATOR so crucial. Customers trust brands. They buy brands and they are loyal to brands.”

This intensive, two-day regional event is designed to provide mid-market business executives the opportunity to hone their brand strategy, learn about technologies to better connect with their target audience and discover tactics that will differentiate their business from competitors.

This event designed to help business leaders elevate their knowledge, will introduce growth motivated businesses to cutting-edge tools, strategies and best practices being used by today’s leading companies, and connect them to the service providers that can help them craft and execute their brand strategy.  

“The conference program of BRANDXCELERATOR will be second to none and specifically focused on the needs of mid-market companies,” said Sharon Enright, president and COO of NXT.

She added, “Keynoters include world-renowned branding authorities, as well as CEOs who have successfully built strong brands and risen above their competition. Afternoon workshops will also feature deep dives into specific topics and provide vital information on meaningful differentiation.  The entire conference program is designed to empower attendees with practical information that they can put to use in taking their businesses to the next level.”

One keynote already tapped is Jeremy Miller, marketing strategist and the bestselling author of “Sticky Branding.”

Miller shows organizations of all sizes how to unlock the creative genius of teams to solve complex sales and marketing challenges and, most of all, create ‘sticky brands’ – ones that people remember.

The carefully vetted, non-traditional showfloor will foster the discovery of relevant branding tools from industry experts on hand to provided solutions to mid-market decision-makers looking for services to help grow their businesses.

Attendees will have the opportunity to interact with a full array of products, services, software and solutions needed for strong brand execution, including graphic designers, web developers, digital media experts, support software systems providers, CRMs and full-service agencies.

These highly vetted exhibitors will have the expertise needed to support business leaders reach their goals, according to show officials.

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Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: