New Peer-to-Peer Roundtable Series Aims to Help Executives Lead Through Disruption

August 5, 2020

A new weekly peer-to-peer roundtable series for event professionals launches this week. Hosted by mdg, a Freeman Company, the “Leading Through Disruption” program focuses on helping event professionals manage change and gain the insights and connections needed to navigate the pandemic. 

Each hour-long session, scheduled to run for six weeks starting Aug. 5, will have a theme introduced by thought leaders who then facilitate the discussion.

“We have leaders in strategy, design and data/research from Freeman and mdg who will be challenging participants to seize the opportunities associated with the changing nature of the events business,” said Kimberly Hardcastle-Geddes, chief marketing strategist at mdg. “This initiative gives senior executives a forum to have in-depth conversations with their industry peers — to share advice, to ask questions, and to find out what’s working in other organizations.”  

The sessions will take place each Wednesday at 2:00 p.m. EDT from Aug. 5 through Sept. 9. Full session details are below: 

Aug. 5

“The Future of Live Event Design”

Facilitator: Mo Husseini, senior vice president of design, Freeman

Aug. 12

“Safety Dance: Considerations for the Return to Physical”

Facilitator: Dan Steiner, MBA, CPA, ARM, vice president of enterprise risk management, Freeman 

Aug. 19

“Translating Audience Research into Actionable Insights” 

Facilitators: Ken Hosinger, senior vice president of strategy and digital and data solutions, Freeman; and Kimberly Hardcastle, chief marketing strategist, mdg    

Aug. 26

“An Executive-Level Briefing on the Future of Digital Marketing” 

Facilitator: Marc Blumer, customer journey architect, mdg  

Sept. 2

“What’s Actually Working (and Not) with Online Events”  

Facilitators: Mark Fein, senior vice president of strategy, Freeman; and Jacquelyn Wells, vice president and marketing strategist, mdg

Sept. 9

“Okay, So Now What? An Exercise in Strategic Prioritization” 

Facilitators: Sara Baliti, senior account director, mdg; and David Saef, executive vice president of strategy, Freeman

To maintain a format conducive to networking, attendance at the roundtables will be limited. Qualified participants (executive-level event organizers) interested in attending should email Kate Calderazzo at kcalderazzo@mdg.agency to request an invitation to participate.

Add new comment

This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

Image CAPTCHA
Enter the characters shown in the image.

Partner Voices

With more than 2,000 rooms being added to Dallas’ hotel inventory in the coming years, the city is experiencing the second-largest hotel boom in the nation. From top brands like Virgin Hotels to independent and interesting properties, like HALL Arts Hotel, Dallas boasts a hotel type and price point for every preference and budget.