New Crypto Event in Southern California Hopes to Capitalize on Burgeoning $300 Billion Industry
March 10, 2025
In recent days, the total cryptocurrency market has risen about 10%, or more than $300 billion, in the hours since U.S. President Donald Trump's announcement of a new U.S. strategic reserve of cryptocurrencies, according to CoinGecko, a cryptocurrency data and analysis company.
To capitalize on this burgeoning industry, two events industry entrepreneurs––Anil Aggarwal, founder and former CEO of Money20/20, Fintech Meetup, Shoptalk, and Groceryshop, and Matt Middleton, founder and CEO of Future Proof––have partnered with crypto industry insiders Mitul Parmar and Bitwise CIO Matt Hougan to launch Mint, a new U.S. crypto event that they say will feature 25,000 pre-scheduled 1:1 meetings that are each 15 minutes, according to a press release.
To be held on Sept.14-17 in Huntington Beach, Calif., Mint touts itself as “the only fully outdoor crypto event, set beachside in Southern California. It offers a first-class experience that blends incredible learning, efficient networking, fun and unforgettable social activities.”
Market outlook: In 2025, approximately 28% of American adults, or about 65 million people, own cryptocurrencies, according to the 2025 Cryptocurrency Adoption and Consumer Sentiment Report. By 2030, the worldwide market is expected to grow by 12.5% in compound annual growth rate (CAGR), according to Grand View Research. There were more than 9,000 cryptocurrencies as of 2023, but the top 20 cryptocurrencies make up nearly 90% of the total market, according to Statista.
Need to know: Mint will bring together more than 2,500 attendees, as well as 175+ speakers to deliver more than 80 sessions, Aggarwal said. The event will feature a crypto peer collaboration program, with more than 250 curated group discussions designed to help participants seize opportunities and overcome challenges. Emphasizing real use cases, real users and real revenue, and creating a space where real business happens, Mint has already gained strong pre-launch momentum, with 70+ leading companies from both crypto and traditional industries joining as Launch Partners and/or speakers.
Backstory: The Mint team has a 15-year track record of disrupting incumbents and creating industry-leading events that deliver outsized results for everyone. Aggarwal is a 25-year, 10-time startup founder and CEO with exits totaling more than $800 million, including to Google (TxVia), Hyve (Fintech Meetup, Retail Meetup, Shoptalk, Groceryshop, HLTH), Ascential (Money20/20), TSYS (Clarity Payment Solutions), and Informa (Paybefore, Prepaid Expo), according to his LinkedIn profile.
What they’re saying: “We believe crypto and blockchain are at the tipping point, ready to transform a wide range of industries over the coming years,” Parmar said. “Mint was created to catalyze that transformation and take crypto from awareness to mass adoption by accelerating crypto’s pursuit of real users, revenue, and use cases.”
Big picture: “For more than a dozen years, Matt Middleton and I have had outsized success in launching and leading disruptive new events, each of which have set completely new standards in their respective sectors with cutting-edge experiences, programs, and formats that we’ve pioneered,” Aggarwal said. “We’re looking forward to doing it again, this time by bringing together the already tight-knit crypto community and helping bridge it to the most open-minded changemakers at the frontier of traditional industries.”
Main image: Huntington Beach, California pier Photo: Shutterstock
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MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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