New Business Deals: HMP Global, Levy, CompuSystems and More Forge New Business Agreements, Extend Partnerships

September 28, 2021

As the trade show industry continues its pointed focus on recovery, event organizations are once again making acquisitions, establishing new partnerships and extending existing agreements in preparation for a robust return to face-to-face events. Here’s just a sampling of some of the new business deals that have been happening across the industry since the start of the summer. 

HMP Global Acquires Executive Senior Living Conference & Expo

HMP Global, the world’s largest healthcare event and education company, has acquired the Senior Living Executive Conference & Expo from Argentum, a leading national association supporting companies that operate professionally managed, resident-centered senior living communities, and that represents approximately 75 percent of the industry.

Recognized as the industry’s premier networking and educational event, nearly 3,000 executives from 750 companies representing for-profit and nonprofit assisted living, memory care, independent living, continuing care retirement communities (CCRCs), real estate investment trusts (REITs), private equity, capital providers, industry suppliers, media and academia attend the annual gathering.

The two organizations also announced a multi-year partnership to guide the meeting’s strategic direction and program development. The event, which recently ran Sept. 13-15 at the Phoenix Convention Center, will remain the official meeting of Argentum.

Levy Teams Up with Metro

Levy has been tapped to serve as the exclusive new dining and hospitality partner for Metro Visitor Venues in Portland, Ore. Levy will collaborate with Metro to create and oversee all aspects of food and beverage at Oregon Convention Center, Portland Expo Center, Portland’5 Centers for the Arts venues and Oregon Zoo, including on-site restaurants, cafés and concessions, catering for private and social events, and pre-event and intermission food and beverage service at performances.

Through this collaboration, the duo will aim to provide guests with the very best of Portland represented through local chefs, cuisine showcasing diverse cultures, locally sourced ingredients and sustainable produce from nearby farms. Metro and Levy officials say they are committed to creating business opportunities throughout the region by partnering with local small businesses and working closely with community groups to deliver the best hospitality guest experience.  

Levy serves as hospitality partner for various venues in the Pacific Northwest, including Moda Center, Providence Park, Lumen Field and Woodland Park Zoo, as well as leading U.S. convention facilities, including Javits Center in New York City, Georgia World Congress Center in Atlanta and Los Angeles Convention Center.

CompuSystems Extends Contracts with SEMA, ACA and MEMA 

Full-service registration provider CompuSystems signed multi-year renewal deals with the Specialty Equipment Market Association (SEMA), the Auto Care Association (ACA) and the Motor and Equipment Manufacturers Association(MEMA). 

CompuSystems will provide registration, data analytics and lead retrieval for The SEMA Show and ACA’s /MEMA’s Automotive Aftermarket Products Expo (AAPEX), which together form one of the largest U.S. trade show gatherings for the auto enthusiast and auto care industry, respectively. The next SEMA show is set to take place Nov. 2-5 at the Las Vegas Convention Center, with AAPEX scheduled for Nov. 2-4 at The Venetian Expo and CAESARS FORUM.  

“Announcing client renewals is very important to us, as it demonstrates our commitment to our partnerships,” said CompuSystems COO Mark LoGiurato. “We are happy to extend these longstanding relationships by continuing to provide our first-class service and professionalism, as we do for all of our clients.”

Edlen Partners with GWCCA

Edlen Electrical Exhibition Services, the U.S. trade show, convention and special event industry’s largest independent electrical contractor, formed an exclusive utility partnership with the Georgia World Congress Center Authority to be its exclusive provider of utility services, including electrical, plumbing, compressed air and cable.

Edlen Assistant General Manager Shawna Moore, who served as assistant general manager of Edlen’s Mandalay Bay office and has serviced some of the largest trade shows in the country, moved to Atlanta to assist with the transition and lead the team. 

“Edlen is honored to partner with our friends at the Georgia World Congress Center Authority,” said Jim Wetterling, Edlen president and CEO. “We look forward to a long and mutually successful relationship.”

Founded in 1975, Edlen is a national company based out of Las Vegas that services more than 5,000 events annually and provides exclusive, preferred or recommended services in over 200 convention facilities nationwide. 

Massachusetts Dental Society Renews Contract with CDS

Massachusetts Dental Society (MDS) renewed its more than 15-year partnership with Convention Data Services (CDS) for two years through 2023. CDS will provide registration, lead management, CE survey and certificate application and data analytics for the association’s Yankee Dental Congress, New England’s largest and the country’s fourth-largest dental meeting that attracts more than 25,000 dental professionals from across the U.S.

According to David Lawton, CDS chief sales officer, the CDS teams will continue to provide innovative and flexible registration solutions to enhance the on-site experience at the Yankee Dental Congress, set for Jan. 27-29 at the Boston Convention and Exhibition Center.

“This past year has been particularly challenging, but no matter what obstacles we encountered, CDS worked tirelessly with us to come up with a solution,” said Alisa Ufland, MDS director of marketing. “I wish all of our partners were as accommodating and easy to work with. I look forward to our continued partnership.” 

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Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.  Remodeled Guest Rooms MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las Vegas Hotel & Casino recently completed a $63M redesign and remodel of its 1,830 guest rooms and 155 suites. Down the street, Bellagio Las Vegas is sporting renovated rooms in the Spa Tower with sunrise-inspired decor and luxurious soaking tubs in Premier King rooms after a $110-million transformation. Reinvented Luxury Experiences The Luxury Meetings District, made up of Bellagio Las Vegas, ARIA Resort & Casino, Vdara Hotel & Spa, The Cosmopolitan of Las Vegas, Park MGM and NoMad Las Vegas, is now more connected than ever before. A new interior walkway opened this October for a seamless attendee experience – connecting Vdara, Bellagio, and The Cosmopolitan of Las Vegas, guests can now walk from Park MGM to Bellagio in around 15 minutes. New on the scene in the Luxury Meetings District is Cathedrale at ARIA, TAO Group’s upscale establishment specializing in exquisite French-Mediterranean cuisine offering elevated private dining experiences that opened in May. Heralded by World’s Best 50 Restaurants, GQ and VOGUE, LPM at The Cosmopolitan of Las Vegas is opening this fall and will deliver its signature spontaneity and imaginative celebration of France’s Mediterranean cuisine, art, and culture to the unique luxury resort in impeccable fashion.  A “New Wave  for Mandalay Bay A new wave of enhancements and experiences has arrived at Mandalay Bay Resort and Casino, including Flanker Kitchen + Sports Bar, an 8,445-square-foot restaurant that opened this June, perfect for pre- and post-game eats and drinks. Event planner’s favorite, Chef Michael Mina’s StripSteak, received a full renovation and now includes one of the largest private dining rooms on The Strip. Retro by Voltaggio debuts a one-year residency with a fun take on pop culture of the 80s and 90s with classic American dishes. An exciting addition planned for 2024 is Swingers, a 40,000-square-foot oasis of street food, miniature golf and art at Mandalay Bay. Most exciting for meeting planners, the 2.1 million-square-foot Mandalay Bay Convention Center  is undergoing a complete refresh, with lightened space, added eye-catching art, and improved technology infrastructure for even more flexible space. Energy-efficient digital signage now leads the way with faster internet speeds and new AV options. From renovated guest rooms and meeting spaces to celebrated dining options and dedicated teams, MGM Resorts is dedicated to delivering exceptional and innovative meeting experiences.