Mexico City Comic Con to Launch Next Year

July 12, 2018

Mexico City will soon have its very own fan event for comics, pop culture, cosplay, anime, K-Pop, gaming and entertainment.

Set to debut March 21-24 at the Pepsi Center, WTC, the inaugural Mexico City Comic Con will offer Latin American fans a plethora of features to get excited about, including 200 exhibits, original content with creators, publishers and authors in several tracks of programming, and entertainment including Q&A sessions, live bands and pavilions with interactive activities such as RPG play, card gaming tournaments, video gaming and anime content.

Produced in collaboration by H.A. Bruno Events (formerly Grupo MFV Mexico), MAD Event Management and Pepsi Center WTC, the new show is expected to draw attendees from Mexico, other Latin American countries and the U.S. 

“I’m excited to embark on the next phase of what has been a long and successful career in the event industry,” said Steve Ianuzzi, H.A. Bruno Events. “Our ability to leverage relationships, assets and develop an outstanding comic convention experience in Mexico is unparalleled (and) we have a long-standing relationship with the Pepsi Center, WTC, Marty Glynn and Martha Donato at MAD.”

According to Marty Glynn, CEO of MAD Event Management, which also owns and operates several pop culture conventions including Long Beach Comic Expo and Long Beach Comic Con in Long Beach, CA; New Jersey Comic Expo in Edison, NJ and Comic Creators Conference (C3), in Long Beach and Havana, Cuba, the new Mexico City show will not only provide MAD with the opportunity to expand upon the success of its Long Beach shows but also delve into a major market of more than 20 million people.

We are grateful for Steve Ianuzzi at H.A. Bruno Mexico for approaching us about the Mexico City opportunity,” Glynn said. “We’ll also continue to emphasize the creative communities in both regions – the audience at Long Beach is approximately 30 percent Hispanic so we feel comfortable in this space.”

He continued, “Additionally, we’re excited to be positioned with the Pepsi Center WTC whose vision for this event, and the ability to see the long-range opportunities with a partnership of this type. It’s been a goal for (us) to collaborate with a facility in this way. The ownership at Pepsi Center WTC are a group who are willing to be an incubator partner, which is still a unique relationship in the trade show industry. We’re thrilled to be a part of it.”

In the meantime, MAD will be identifying and inviting key exhibitors and partners to participate in Mexico City Comic Con at no cost in order to ensure a low risk/high reward experience at the inaugural event, Glynn added. 

“We’ve been working with Steve Ianuzzi at H.A. Bruno Events and Ed Kelley at Pepsi Center WTC to put together an amazing event in Mexico City,” said Martha Donato, president of MAD Event Management.

She continued, “This is a dream project for us given the size, scope and caliber of the team we’ve assembled in Mexico and our plans for producing an internationally oriented event. We’re thrilled to be working with this incredible group of professionals.”


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Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: