Messe Frankfurt Offers New Digital Exhibitor and Product Search
May 13, 2013
Since the beginning of 2013, Messe Frankfurt has offered its customers a completely new exhibitor and product search on its events' websites. With the new service, it is possible to search with a search term according to product groups, new products, names and location of exhibitors, or even according to special interests.
Visitors and Exhibitors easily can search and discover what the trade fair offers that is of specific interest to them. Within the listings, exhibitors have the opportunity to create complete profiles and even place their products or advertising formats with target groups in mind.
Kai Hattendorf, head of the “Digital Business” division at Messe Frankfurt, said, “The response to the new services has exceeded all expectations: in the first few weeks the number of search enquiries has already passed the million mark. The proportion of searches in relation to the traffic as a whole is substantially more than 20 percent within the time frame of the events."
Messe Frankfurt has created its own department, which unifies the digital developments and services for their trade fairs, conventions and events under a single umbrella: dexperty. Dexperty is the new Messe Frankfurt brand under which the Group will now be offering a wide range of digital services for its customers.
With a view specifically to the growing importance of "business matching", trade fair and conference organizers invariably back up their events with bigger and bigger digital networks and platforms. These enable exhibitors and customers to conduct a targeted exchange of views beyond the actual period of the trade fair on 365 days in the year.
Hattendorf said, "following the increasing trend towards mobilization, we are providing event-related apps for our trade fairs. These offer not only the services that accompany the trade fair, such as exhibitor search for visitors, but also options for forging contacts and networking."
To help visitors and exhibitors make those contacts and network effectively, dexperty introduced functions in the apps for making targeted contacts during trade fairs, the “Buddy Finder” service.
Dexperty’s portfolio also includes productpilot.com, productpilot.tv, special interest services, mobile apps and optimized advertizing options on the Messe Frankfurt online platforms.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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