Marketplace Events Scoops Up Three Atlanta Home Shows
In a move that CEO Tom Baugh has labeled as “highly strategic,” B2C home shows producer, Marketplace Events, has purchased three Atlanta-based home shows from SEMCO Productions.
The events include the Spring Atlanta Home Show and the Fall Atlanta Home Show & Outdoor Living Expo, held annually at the Cobb Galleria Centre, as well as the North Atlanta Home Show & Outdoor Living Expo, which takes place at the Infinite Energy Center in Gwinnett County.
“For more than 40 years, SEMCO has been synonymous with Atlanta and home shows” Baugh explained.
He continued, “The Atlanta market is influential and only getting bigger. For MPE to have a significant footprint, it’s clearly a major development for our company. We look forward to applying our resources to grow these shows to another level.”
The acquisition of the shows elevates the Marketplace Events portfolio to 64 events in 29 markets including 39 U.S. home shows, 16 Canadian home shows and nine holiday shows, which combined attract 20,000 exhibitors, 1.8 million attendees and three million unique web visitors annually.
The deal marks 23 shows the company has launched or acquired since it was purchased in February 2016 by Sentinel Capital Partners.
“As the largest producer of consumer home shows in North America, Marketplace Events will use their vast industry experience to enhance this 40-year-old Atlanta tradition in many ways,” said Michael Schoppenhorst, president of SEMCO.
He added, “I am most certain the Atlanta Home Shows will thrive and prosper under their direction and leadership.”