Marketplace Events Continues to Expand with Buy of Casa Latina Home Expo
October 30, 2014
Marketplace Events already has bought several events this year to add to their portfolio, and now they have scooped another one for the rapidly expanding Hispanic market – Casa Latina Home Expo.
Scheduled for Nov. 15 in New York City, Casa Latina Home Expo is also on tap to launch into two more markets next year; May 29-31 at the Miami Airport Convention Center (MACC), and Orlando, which will run Sept. 18-20 at Osceola Heritage Park in Kissimmee.
Marketplace Events CEO Tom Baugh views his company’s new partnership with Casa Latina Home Expo as “a hell of an opportunity that has the potential to be a game-changer for the industry.”
Hispanic-Americans are “emerging as a powerhouse of economic influence” according to Nielsen. They are a vital driver of the nation’s homeownership demand, accounting for nearly half of all growth from 2000 to 2013, and wield an estimated purchasing power of more than $1.2 trillion.
To date, according to Marketplace Events officials, the “expo industry has been ineffective in launching consumer shows that resonate with Hispanics, a demographic that has earned the designation ‘super consumers.’”
Casa Latina Home Expo is just the latest in a series of shows that Marketplace Events has bought this year, including two home shows in Raleigh, N.C. and another, the Edmonton Renovation Show in Alberta, Canada.
They also have launched several home shows in cities such as Salt Lake City, Oklahoma City, Toronto, Birmingham, Ala., Cleveland and New Orleans.
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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