Launch and Vanli Named as Automechanika Kuala Lumpur Strategic Partners
September 23, 2018
Ahead of the next edition of Automechanika Kuala Lumpur 2019, the show’s organisers have outlined the details of two new strategic partnerships with Launch and Vanli, both of whom are leading international players in the fields of automotive repair & maintenance and parts & components.
Chinese aftermarket giant Launch was one of the first Asian companies to provide repair and testing equipment for tyres, and is now a key provider for complete workshop and service solutions worldwide.
Joining Launch as a strategic partner for Automechanika Kuala Lumpur is Malaysian parts supplier, Vanli.
The company works with key auto brands in Malaysia’s domestic market, including with the likes of APM, Bosch, Denso, Delphi, and many more. In fact, Vanli is an authorised supplier for more than 40 automotive brands worldwide, and has committed to the partnership with Messe Frankfurt for the next two editions in 2019 and 2021.
In order to effectively capitalise on the show’s unique position as the leading automotive trade fair in Malaysia, the new partnership will allow both companies to work closely with show organisers in terms of promotion before, during and after the show.
For example, Vanli and Launch will both enjoy exclusive and increased promotional benefits in the build-up to the fair.
At the fairground itself, they will have the opportunity to maximise their efficiency and business connections, through product presentations to a live audience.
Each company will also be featured in a premium location exhibition area within the fair’s 9,700 sqm halls.
In return, Messe Frankfurt will receive strong promotional support from the two brands in terms of visitor promotion, which will provide those in the ASEAN region with extended opportunities to meet with some influential industry names.
Fiona Chiew, Deputy General Manager of Messe Frankfurt (Shanghai) Co Ltd, has expressed her delight in welcoming two such influential players as strategic partners: “Launch and Vanli are both very well-respected brands not only across Asia, but worldwide. Their strong positions in the Parts & Components and Repair & Maintenance markets will draw even more associated participants to the show. We look forward to working together and increasing the awareness of one another’s activities.”
Sharing those sentiments was Mr Chia, Manager at Launch Malaysia, who said: “Automechanika Kuala Lumpur perfectly represents how the automotive market in the ASEAN region is thriving, and we are proud to be a part of that. By joining as one of the show’s strategic partners, we hope to further consolidate our relationships in the region and help boost the show’s presence worldwide.”
Vanli’s Director, Mr Lim Choong Keat also commented on the announcement: “We believe Automechanika’s brand can significantly benefit us, not only in Malaysia, but worldwide.
We expect our new strategic partnership to provide us with global exposure and networks through Messe Frankfurt’s promotion channels. We can’t wait to get the show underway next March!”
From March 21-23, the 2019 edition of Automechanika Kuala Lumpur will welcome an expected 300 exhibitors and 8,000 visitors at the Kuala Lumpur Convention Centre in Kuala Lumpur, Malaysia.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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