InsightXM Launches Event Data Analytics Package Tailored to Event Planners
December 14, 2017
San Francisco-based data technology company, InsightXM, has unveiled a new insights package designed for event planners and marketers seeking powerful, easy-to-access data analytics.
The InsightXM Analytics Essentials package provides a fixed price and quick access-to-data analytics tool tailored to help planners better understand their event audiences, uncover hidden opportunities and identify weaknesses.
With the Essentials platform, users can:
- Discover trends that span across different events
- Understand audiences to better design future events
- Carry out real-time, complex analysis
- Avoid the limitations and complications of Excel spreadsheets
After launching its parent product, InsightXM, at IMEX America in October, the company accelerated development of Essentials with the goal of launching it in time for the new year.
“We’ve learned a lot from interacting with event planners at IMEX and within the Tribe,” explained Brent Pearson, InsightXM CEO.
He added, “The Essentials product is our answer to the age-old issue that event professionals keep facing: not knowing where to start when it comes to pulling insights from their event data.”
InsightXM joined event technology collaborative, The Event Tech Tribe in June and is expanding on the partnership with the launch of the Essentials platform, which easily integrates with all of the Tribe members (Swoogo; TRC; Hubb; Glisser and EventOPS) as well as two more data sources selected by the customer.
“As someone who has planned many events myself, I know how liberating it will be for others to view key metrics, drill down into audience responses and work with pre-defined graphs, charts and dashboards,” said Marie-Claire Andrews, COO of Event Tech Tribe.
To simplify things even more for event planners, access to the platform is available for an annual price and can be activated when creating an event inside event registration provider, Swoogo.
“Brent has worked closely with us as he developed this fantastic next-level analytics package that I know Swoogo and Tribe customers are going to find extremely valuable,” said Leonora Valvo, Swoogo founder.
To learn more about InsightXM and the Analytics Essentials platform, go HERE.
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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