Informa Markets Holds Successful beautyexpo Malaysia

October 15, 2019

International exhibition organiser, Informa Markets, opened its beautyexpo in Malaysia running from 4th to 7th October at the Kuala Lumpur Convention Centre (KLCC).

The show featured six dedicated zones: Beauty Salon, Hair Salon, Make-up & Education, Nail Salon, OEM/ODM, and Halal Beauty. The organiser expects the show to attracted nearly 16,000 visitors.

A seminar programme, business matching platform, and workshop were held during the exhibition. The seminar programme featured sessions on industry insights and the latest topical trends in various geographic markets. The business-matching service aimed to provide an “efficient and personalised platform for exhibitors and visitors.” Finally, a hair workshop was conducted by leading stylists from around the region.

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Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: