Hubilo Launches Enhanced Event Tech Platform and Partners with Precon Events

July 30, 2021

San Francisco-based Hubilo has been at the forefront of the virtual and hybrid event boom that continues to reshape the attendee experience, and the company’s latest developments further enhance its ability to deliver industry-leading event tech experiences.

Hubilo recently unveiled its newly improved, all-in-one virtual and hybrid events platform and formed a strategic partnership with Rockville, Md-based Precon Events

The latest release of Hubilo’s platform comes with new features designed to improve attendee engagement, nurture greater human connection and elevate the ROI of events in the new remote-everything world. 

“Fostering human connection is at the core of what makes Hubilo different and more robust than any other platform,” said Vaibhav Jain, founder and CEO of Hubilo. “With this release, it is easier for everyone to attend and host events from anywhere, online or in-person,” 

The improved Hubilo platform features the following new capabilities and enhancements:

  • Robust engagement features, including a “What’s Happening” section that makes it easier for attendees to join activities such as gamification, live polls and Q&As, a fresh new interface that provides reactions and emojis to allow attendees to be more expressive and the ability to schedule meetings directly from the chat.
  • Enhanced sponsored interaction capabilities, including completely revamped networking lounges and demo rooms with virtual exhibit booth chats, polls and Q&As for sponsors and exhibitors and a revamped onboarding experience that makes it more engaging for attendees to share their information with event organizers.
  • Streamlined navigation that makes it simple for attendees to engage with everyone in either a virtual or hybrid setting and understand what is taking place at any time with a homepage dashboard for the event itinerary and a global side panel where attendees can access live sessions and other activities. 

The entire event can easily be streamed and navigated through a mobile app, exactly as it would with a laptop, including accessing all activities, entering a session or an exhibitor’s booth, securing a seat in the networking lounge or engaging with a fellow attendee. In a hybrid format, the app is designed to be a key enabler in connecting offline and online attendees.

To create a more engaging and immersive user experience, Hubilo incorporated feedback from a diverse set of customers, including the United Nations, Amazon Web Services, Facebook, Anheuser-Busch InBev, World Bank and SAP. 

Meanwhile, Hubilo’s new alliance with Precon Events is designed to offer each company’s clientele a complete solution for high-end event app design, content creation and virtual broadcast, while providing a boutique custom approach for both virtual and hybrid events.

Precon is an event management and production firm with a focus on complex event design, video production, platform integration and technical production. The company produces conferences, trade shows, corporate events and galas throughout the U.S. and internationally. It has produced more than 200 virtual events and numerous hybrids to date, with attendance ranging from 100-10,000, and supported broadcasts with up to 100,000 viewers.

The Hubilo-Precon partnership enables event organizers to stay ahead of the ever-evolving attendee experience, according to Greg Volm, senior vice president of sales and success at Hubilo.

“With so much change, event planners need to simplify the execution of their plans and focus on the creative elements of their events, which deliver the ultimate engagement and experiences to attendees,” he said. “With this partnership, event planners can unleash their creativity and level up their events.” 

According to Steve Krauthamer, president and CEO of Precon Events, the alliance allows event professionals to give attendees robust new experiences by providing top-notch video production, content and creative design as part of the event platform as well as the content attendees view during the sessions. 

“At Precon, we choreograph the show and add engaging experiences such as audience polling via QR code, Q&As for in-person and virtual audiences and live chat with in-person and virtual attendees,” he said. “The content on the platform, including the layout, the on-demand content and the actual sessions themselves are designed to engage our attendees and provide ROI for the sponsors.”

The adage “content is king” has never been more relevant, according to Krauthamer, who added that Precon takes its cues from the cable media giants who have mastered the recipe of keeping viewers in front of their screens all day and has earned an excellent reputation in the industry.

Hubilo’s industry-leading event software coupled with Precon’s highly praised reputation in event management and production provides a compelling value when every detail must be perfect for every event, every time.”

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.