Greater Philadelphia Life Sciences Congress Launches New Video for Industry Planners

October 23, 2011

The Greater Philadelphia Life Sciences Congress, a division of the Philadelphia Convention & Visitors Bureau, launched a new video for industry planners and influencers – people who help bring meetings and conventions to Philadelphia.

This sales and marketing tool is meant to further position the Greater Philadelphia region as a premier life sciences meetings destination, according to PVB officials, and is narrated by Philadelphia singer/songwriter and cancer survivor Lauren Hart.

The video was unveiled during a reception at the Independence Visitor Center attended by life science professionals and other members of the hospitality community.

Produced by PCVB and FMP Media, with support from Cephalon and the Delaware Valley Regional Economic Development Fund, “Philadelphia: The Complete Package for Life Sciences Meetings” is a high definition video, which showcases Philadelphia’s assets in history, culture and life sciences.

 More than 50 percent of all meetings and conventions held in Philadelphia are life sciences related.

“Philadelphia has always been at the forefront of the life sciences, especially when it comes to the industry-changing meetings and conventions,” said Bonnie Grant, executive director, GPLSC.

She added, “This video is another vehicle for us to be able to spread that message to a wider audience.”

According to a Pew report posted July 26, 71 percent of online users are now accessing video sites such as YouTube and Vimeo, compared with 33 percent four-and-a-half years ago.

With YouTube surpassing Yahoo as the second largest search engine on the internet, Life Sciences in Philadelphia “is sure to boost its brand with meeting planners and influencers, the primary target audiences,” according to PCVB officials.

To check out the video please visit www.PhiladelphiaUSA.travel/gplsc.

The Pennsylvania Convention Center in Philadelphia officially went from being the 24th largest trade show venue in the United States to the 14th largest when it opened a 239,000 square foot expansion that gave it 679,000 sq. ft. of exhibit space earlier this year.

The Association of periOperative Registered Nurses was the first medical group to host an event in the expanded center.

The organization’s annual meeting ran March 18-24 and used 5,200 hotel rooms on peak and 27,000 hotel rooms total, generating an economic impact of $31 million, according to Jack Ferguson, president and CEO of the Philadelphia Convention & Visitors Bureau.

Life sciences conventions comprise 50 percent of all meetings and conventions held in Philadelphia.

Add new comment

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.