FounderMade Set to Launch New Show BeautyMade in Los Angeles in October

May 25, 2022

Brand discovery platform FounderMade, which was acquired by Tarsus Group in December last year, plans to expand their portfolio with the launch of BeautyMade: The Show for High Growth Beauty Innovators.  

Scheduled to take place Oct. 13 at The Barker Hangar in Santa Monica, Calif., BeautyMade will host influential executives in beauty retail, investment and media, while promising to showcase the world’s most creative and emerging beauty brands.

FounderMade is partnering with The Estée Lauder Companies’ New Incubation Ventures (NIV) group. NIV is the early stage investing and incubation arm of The Estée Lauder Companies’ and is looking to attract new and innovative beauty brands across the globe.

By leveraging the BeautyMade platform, NIV is seeking to create, fund and support emerging luxury and prestige beauty brands with innovative products and concepts to shape the next generation of beauty.

Noting that beauty sales have continued to grow, Meghan Asha, CEO of FounderMade, believes that even the most successful industry titans need fresh ideas and approaches in order to keep up.


“With the rapid acceleration of D2C in a post-COVID world, the beauty industry needs a more innovative way to do business beyond traditional trade shows,” Asha explained. 

She added, “I see a clear path for new market entrants to scale quickly when they tap into the new definitions of beauty. This show will bring the future of beauty to center stage with an experientially diverse show floor of some of the industry’s best innovations.”

"Now more than ever, founders are finding increasingly innovative ways to redefine and push the boundary of beauty for consumers," said Shana Randhava, vice president of The Estee Lauder Companies’ New Incubation Ventures.

Randhava added, "We're looking forward to our partnership with FounderMade to shape the future of beauty by supporting the new voices that are creating and leading the next-generation beauty brands."

Confirmed speakers for the BeautyMade event include Bobbi Brown (Founder, Bobbi Brown Cosmetics), Kate Echevarria Rosen Kitchens (Co-Founder, FabFitFun), Tisha Thompson (Founder/CEO, LYS Beauty), Romain Gaillard (Founder/CEO, The Detox Market), Enrico Frezza (Founder/CEO, Peace Out Skincare), Andrea Blieden (CEO, Lime Crime) and Jenny Son (President, Dae Hair). Participating brands include industry titans such as Byrdie, Femstreet, Chanel, Sephora, Anthropologie, ULTA and many more.

For more information about FounderMade or to register to attend BeautyMade, please visit

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