FounderMade Set to Launch New Show BeautyMade in Los Angeles in October
May 25, 2022
Brand discovery platform FounderMade, which was acquired by Tarsus Group in December last year, plans to expand their portfolio with the launch of BeautyMade: The Show for High Growth Beauty Innovators.
Scheduled to take place Oct. 13 at The Barker Hangar in Santa Monica, Calif., BeautyMade will host influential executives in beauty retail, investment and media, while promising to showcase the world’s most creative and emerging beauty brands.
FounderMade is partnering with The Estée Lauder Companies’ New Incubation Ventures (NIV) group. NIV is the early stage investing and incubation arm of The Estée Lauder Companies’ and is looking to attract new and innovative beauty brands across the globe.
By leveraging the BeautyMade platform, NIV is seeking to create, fund and support emerging luxury and prestige beauty brands with innovative products and concepts to shape the next generation of beauty.
Noting that beauty sales have continued to grow, Meghan Asha, CEO of FounderMade, believes that even the most successful industry titans need fresh ideas and approaches in order to keep up.
“With the rapid acceleration of D2C in a post-COVID world, the beauty industry needs a more innovative way to do business beyond traditional trade shows,” Asha explained.
She added, “I see a clear path for new market entrants to scale quickly when they tap into the new definitions of beauty. This show will bring the future of beauty to center stage with an experientially diverse show floor of some of the industry’s best innovations.”
"Now more than ever, founders are finding increasingly innovative ways to redefine and push the boundary of beauty for consumers," said Shana Randhava, vice president of The Estee Lauder Companies’ New Incubation Ventures.
Randhava added, "We're looking forward to our partnership with FounderMade to shape the future of beauty by supporting the new voices that are creating and leading the next-generation beauty brands."
Confirmed speakers for the BeautyMade event include Bobbi Brown (Founder, Bobbi Brown Cosmetics), Kate Echevarria Rosen Kitchens (Co-Founder, FabFitFun), Tisha Thompson (Founder/CEO, LYS Beauty), Romain Gaillard (Founder/CEO, The Detox Market), Enrico Frezza (Founder/CEO, Peace Out Skincare), Andrea Blieden (CEO, Lime Crime) and Jenny Son (President, Dae Hair). Participating brands include industry titans such as Byrdie, Femstreet, Chanel, Sephora, Anthropologie, ULTA and many more.
For more information about FounderMade or to register to attend BeautyMade, please visit www.foundermade.com.
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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