Feathr Teams Up with Convention Data Services and CompuSystems

April 12, 2018

In an effort to deliver even more value to its customers, digital marketing and analytics software provider, Feathr, has formed technical partnerships with Convention Data Services and CompuSystems to create unique combined solutions for event planners. 

Through Feathr’s partnership with Convention Data Services, an event registration, business intelligence and lead capture solutions provider, joint customers will have the ability to easily integrate both platforms, enabling CDS clients to quickly launch Feathr campaigns and more accurately measure conversions. 

“As our customer base and time in the industry has grown, we’ve learned more and more about the other partners our customers rely on,” says Aidan Augustin, president and co-founder of Feathr. 

He continued, “Convention Data Services is one of the most prominent of such partners that our customers like SME and Questex have requested that we integrate with. We’re delighted to have this technical partnership in place to help us deliver even more value to our customers.”

This partnership also signifies the beginning of ongoing collaboration for services and features between the two companies, Augustin added. 

“CDS is excited to offer our clients the opportunity to seamlessly integrate the two platforms,” said John Kimball, president and CEO of CDS. 

He continued, “Having common goals is the foundation for a successful partnership and we are confident that this partnership will allow our joint clients to quickly launch campaigns and measure results. Together, CDS and Feathr offer show managers a wide array of acquisition tools to effectively grow their events.” 

Feathr also recently teamed up with CompuSystems, a full-service event registrations services provider, which will – as with the CDS partnership – allow joint customers to seamlessly integrate both platforms.

According to Augustin, CompuSystems customers will now be able to sync and integrate data from their registration system to Feathr’s platform, enabling more powerful segmentation, campaign targeting and more accurate reporting. 

“A partnership and integration with CompuSystems is something that customers have been asking us about for some time (and) CompuSystems has a long track record of high-quality technology and service and are exactly the kind of company we’re happy to be aligned with,” Augstin explained.

He added, “This technical partnership will help us deliver even more value to our joint customers.”

Chris Williams, president of CompuSystems also expressed excitement and about the partnership and integration with Feathr.

“This partnership creates a powerful synergy, allowing us to take attendee acquisition to the next level to help our customers with one of their most important goals: getting more buyers onto their show floor,” Williams said.

Clients of both CDS and CompuSystems will receive access to Feathr’s full platform at a special rate. 

According to Augustin, the main goal of these tech partnerships is to improve the user experience while helping customers make full use of the data they already own.

“Feathr’s most common use case is attendee acquisition,” Augustin said. “That makes registration a natural point of integration because we can measure conversions and marketers can access registration data within their Feathr account for future marketing and audience analytics efforts.”

He added, “When it comes to registration vendors, CDS and CSI are two of the market leaders so we organically ended up with many joint customers.”

For more information about Feathr and its technical partnerships, go HERE.

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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.