ExpoBee’s Industry Tracker Provides Personalized News Feeds

June 9, 2013

Want to keep attendees engaged 365 days a year? ExpoBee has developed the Industry Tracker, a turnkey solution that provides personalized news feeds based on a subscriber’s specific interests.

A subscriber can select industry categories and specific companies to track. Then, Industry Tracker uses a proprietary algorithm to pull content from vendor Web sites, social media, blogs, magazine sites and other outlets, scrub it for duplicates and extraneous content, then feed it directly to a subscriber via the Web, mobile or e-mail.

“Keeping up with industry news meant subscribing to multiple newsletters, keeping a constant eye on twitter and checking blogs and websites every day. Industry Tracker makes staying up to date effortless,” said Michele Sachar, director of business development USA at ExpoBee.

She added, “Community members can go to a single source to get the specific information they want. No more hunting and crowded inboxes.”

Industry Tracker is a fully automated service implemented in a branded environment. After a one-time setup, the system requires little to no intervention and the organizer’s branding is front and center at all times.

“The vast amount of information available to the organizer provides a unique window on buyers’ interests,” Sachar added. “And with all this information being tracked over time, the ability to identify trends is particularly valuable.”

Tradeshow exhibitors will have the opportunity to increase exposure and new business opportunities by reaching potential customers 365 days a year.

In addition, with the Industry Tracker Dashboard, exhibitors are able to receive a topline view of how many subscribers are tracking their news, comments, social sharing and more.

For enhanced exposure and deeper analytics, exhibitors can purchase the Industry Tracker Premium Upgrade, which creates extra revenue shared by ExpoBee and the show organizers.

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.