EJK to Launch a New Music Event in China

March 21, 2017

Exhibition organiser, E.J. Krause & Associates, Inc. (EJK) has announced plans to launch a new event serving the music industry in China. The new show, the Music Industry Grand Expo and Conference, will be held at the New International Exhibition & Convention Center in Chengdu, the capital city of Sichuan Province, from 9th to 11th November 2017.

Organised by EJK, the China Music Industry Promotion Committee and the Sichuan Xinhua Publishing Group, a state owned enterprise for cultural institutions, the Music Industry Grand Expo and Conference will feature an industry forum, exhibitions, thematic activities, B2B meetings, performances, workshops, product releases and business networking.

Exhibitor categories covered will include: products and services related to digital music and entertainment, music business innovative technology, wearable products, streaming devices, music production studio equipment, composition, copyright, music publication and distribution, music industry investment and financing, music education and training as well as musical instruments. It is expected to attract a wide range of music industry professionals to the event.

According to media reports, China’s music industry posted growth of 5.85% last year. The total market value in 2015 was estimated to be US$46.4 billion, and is expected to reach US$57.7 billion by 2020.

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Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: