CyberDyme and Discover Puerto Rico Join Forces to Introduce Revolutionary VR Technology Targeting Event Professionals
July 14, 2023
On the heels of posting its strongest fiscal year in nearly a decade for meetings, incentives, conferences and exhibitions — and many more to come this year and in 2024 — Discover Puerto Rico is further stepping up event marketing efforts with groundbreaking virtual reality (VR) technology.
Through a strategic partnership, Discover Puerto Rico has become the first destination marketing organization to partner with CyberDyme, a leading provider of virtual reality sales and marketing solutions, to provide an immersive sales presentation experience for prospective event clients through its propietary VRtour technology.
VRtour is designed to put control back into the hands of sales representatives with a unique use of VR in the global travel and tourism sector, as it provides an immersive branded VR experience that presenters can control directly from a tablet.
The tool allows presenters to guide potential customers through a captivating journey showcasing Puerto Rico's world-class convention center and other venues, breathtaking landscapes, vibrant culture and exquisite culinary adventures, according to Juan Sotelo, CEO and co-founder of CyberDyme.
"We are excited to partner with Discover Puerto Rico and reshape the marketing and experiential landscape of destinations," Sotelo said. "By harnessing the power of VRtour, we can transport potential customers directly into the heart of Puerto Rico, offering an unparalleled sense of immersion and igniting their desire to choose this incredible island for their next event."
Through the use of CyberDyme's immersive VR technology, Discover Puerto Rico aims to elevate customer engagement, boost sales and further position itself as a premier destination for various types of events.
"Discover Puerto Rico is thrilled to collaborate with CyberDyme to create an extraordinary sales experience for our industry partners," said Ed Carey, chief sales officer director at Discover Puerto Rico. "Through VRtour, we have the capability to offer a captivating glimpse into the distinctive allure of Puerto Rico, enabling meeting planners to establish a profound connection with the destination that surpasses conventional marketing endeavors.”
Carey added, “We firmly believe that this partnership will substantially elevate the way partners visualize experiences within our destination while incentivizing decision-makers to select our destination for their upcoming events."
VRtour spotlights Puerto Rico’s state-of-the-art infrastructure and one-of-a-kind spaces. From DISTRITO T-Mobile, a five-acre experiential complex located in the heart of San Juan, to the Puerto Rico Convention Center, the largest and most advanced in the region, to the Coliseum of Puerto Rico, a massive indoor arena, to the intimate Antiguo Casino, the island’s varied offerings are now easier than ever to experience via CyberDyme’s VR technology.
Through VRtour, event professionals will also be able to experience Puerto Rico’s wide variety of unique experiences and natural wonders that groups can take advantage of during their stay, including bioluminescent bays and the only rainforest in the U.S. Forest system, El Yunque, as well as the destination's historic treasures, including Old San Juan.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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