Community Brands and Pathable Form Mobile Event App Partnership
July 3, 2018
Community Brands, a provider of cloud-based software solutions for associations, nonprofits, schools and faith-based groups, has entered into a partnership with Pathable, provider of mobile event apps, conference apps and websites for meetings, conferences and trade shows.
Following Community Brands’ recent acquisition of event technology company, Expo Logic, the new partnership with Pathable and its mobile event app technology is designed to further strengthen the Community Brands event management suite as an end-to-end solution while enabling organizations to improve the event attendee experience with stronger engagement and collection of relevant, actionable data.
Pathable’s mobile event app technology will provide Community Brands technology platforms with API integrations, a combination that will allow Community Brands customers to pull membership data from association management software systems into Pathable’s mobile event app, helping to maximize attendee engagement and optimize networking opportunities before, during and after events through the digital channel, while improving ROI for sponsors and exhibitors.
“This partnership is between two companies dedicated to delivering the greatest value to their customers for strategic meetings management programs and the attendee experience,” said Jordan Schwartz, CEO of Pathable.
He continued, “We know the attendee experience shouldn’t stop and start within the event dates. So, with the Community Brands all-in-one event solution, we will help event planners throw the most rewarding event possible and help attendees make meaningful and lasting connections.”
Pathable’s mobile event app technology includes a dedicated Event Happiness Manager for each show who will be dedicated to helping event teams build out a customizable, online agenda, along with private meeting scheduling, interactive trade show experiences, gamification, event marketing, continuing education, badge scanning, social networking and lead retrieval.
“We are excited to partner with Pathable to bring innovative, end-to-end event technologies to our customers,” said Melea Guilbault, vice president of Channels and Alliance Partners for Community Brands.
She added, “Pathable’s application complements our strategic focus on increasing the value of our customers’ events and improving the attendee experience while boosting engagement. We look forward to our joint efforts redefining the way organizations use mobile event management.”
The Pathable mobile event app will be available to all Community Brands customers. To learn more, go HERE.
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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