Colorado Convention Center Sets Its Sights on Completion of Major Expansion in 2023

March 17, 2023

Denver is readying for a future boost in meetings and conventions business, with vertical construction of the $233 million expansion of the Colorado Convention Center recently culminating in a commemorative “topping out” ceremony, as the project remains on schedule for a late 2023 opening.

“This is a welcome milestone in the progress of the expansion, which will assist us with booking multiple groups simultaneously to maximize capacity,” said Richard W. Scharf, president and CEO of VISIT DENVER. “Ultimately, these improvements will pay huge dividends for years to come by generating new business for Denver in a very competitive industry.”

The expansion includes innovative new spaces, new design features and state-of-the-art technology upgrades, all of which will be seamlessly integrated with the existing facility and are aimed at reinforcing Denver’s status as a global competitor in the meetings and conventions industry.

The project features 200,000 square feet of new space, including an 80,000-sq.-ft. multipurpose ballroom, 35,000 sq. ft. of pre-function space and a 20,000-sq.-ft. rooftop terrace with sweeping views of Denver and the Rocky Mountains.

The new additions are taking shape above the existing convention center, which remains in operation.

Located in the heart of Denver’s walkable downtown, the center capitalizes on the urban core and the nearby Rocky Mountains to attract meeting and convention business.

“The Colorado Convention Center has been a huge economic driver for Denver’s economy for decades,” said Rachel Benedick, executive vice president of sales and services at VISIT DENVER. “This expansion will allow Denver to continue to be a leader in the meetings, conventions and hospitality industries for years to come—capturing larger gatherings that were not able to meet here before and bringing new visitors to stay and play in our community, further bolstering our economy.”

The Colorado Convention Center upgrades are expected to generate an additional $85 million in annual economic impact.

Funding for the expansion included $104 million from Measure 2C passed by voters in 2015 and $129 million in Certificates of Participation (COP) issued in 2018, with repayment of the COPs derived from Tourism Improvement District revenues, a portion of the seat tax and excess revenues from the convention center hotel.

The Colorado Convention Center first opened in 1990. Denver voters approved the first expansion of the center in 1999, which doubled the building’s size to 584,000 sq. ft. of exhibit space, 63 meeting rooms providing 100,000 sq. ft. of meeting space, 35,000-sq.-ft. and 50,000-sq.-ft. ballrooms, and a 5,000-seat theater. This expansion was completed in December 2004, and one year later, the 1,100-room Hyatt Regency Denver opened directly across the street. Since then, Denver has seen phenomenal growth in hotel building and convention business.

A feasibility study in 2013 led to the 2015 voter-approved National Western Center and current Colorado Convention Center expansion. In fall 2020, Colorado-based Hensel Phelps Construction won the design-build contract for the project, and construction began in summer 2021.

 

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.