CEIR Releases Final Report in Attendee ROI Playbook Series

March 5, 2019

The Center for Exhibition Industry Research has released the seventh and final report in its Attendee ROI Playbook series, a multiple fact sheet series that identifies general attendee practices while delivering insights on differences by specific attendee categories.

Designed to summarize all aspects in the Attendee ROI study as well as analyze how attendee preferences and behaviors vary by the size of an event, “Where Value and Metrics Vary by Event Size,” uncovers competitive advantages for B2B exhibitions large and small, according to Nancy Drapeau, CEIR vice president of research.

“Organizers may think that the larger an event is, the more likely an attendee is to be satisfied,” Drapeau said. “[This report] takes a close look at the decision to attend an event, metrics used to determine the value of attending and how well events perform against these expectations by event size.”

Not only does the 13-page report provides an analysis of how attendee preferences and behaviors vary by an event’s size, but also objectives for attending; the decision-making process to attend; pre-planning and tracking activities while visiting an event, and metrics used to evaluate the outcome of attending and how well B2B exhibitions perform to these metrics.

“The Attendee ROI Playbook series is one of most robust studies CEIR has conducted,” said Cathy Breden, CEO of CEIR. “This seven-report series contains a wealth of great information for exhibition organizers, as well as service providers, that can help with their strategic planning discussions.”

Thanks to the generous sponsorship by the PCMA Education Foundation and IAEE, all reports released in this study series can be accessed for free on the CEIR website here.

 

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on Twitter, Facebook, LinkedIn and Instagram!

Add new comment

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.