CEIR Publishes Fifth Report in Series Focused on Attendee Floor Engagement Tactics

August 23, 2017

The Center for Exhibition Industry Research (CEIR) has released the fifth report in its newest study series on attendee floor engagement, Part Five: Exhibition Floor Networking Opportunities Outside Exhibit Booths.

CEIR’s earlier study, the Attendee Retention Insight Study, revealed that one of the drivers of repeat attendance is the opportunity for people-to-people engagement on an exhibition floor.

In addition to the face-to-face engagement experienced in expo booths, show organizers are making additional networking activities available in common areas to help attendees meet their business engagement objectives.

CIER’s newest report explores the range of networking opportunities exhibition organizers are making available on the show floor beyond exhibit booths, assesses the extent that exhibitors sponsor or participate in these activities and evaluates the level of attendee use of each.

“Networking activities on an exhibition floor, when done well, deepen the quality of the experience for attendees with a variety of ways to achieve their peer-to-peer and product expert engagement goals,” said Cathy Breden, CEIR CEO.

She continued, “The trick is to offer networking that complements and does not compete with exhibitors’ agenda. This report offers examples on how organizers achieve this.”

As the fifth in an eight-report series on attendee floor engagement, the 14-page report offers exhibitors and organizers a comprehensive resource to help them understand the range of attendee engagement tactics used on the expo floor by inventorying the availability and performance of 10 networking activities organizers can make available in common areas.

In addition, the report identifies which activities are most popular, which enjoy the highest rate of exhibitor sponsorships and most importantly, which enjoy the highest rate of attendee use, thus signaling effective attendee engagement.

Commentary from exhibitors and organizers is also provided, illustrating how key trends are put into action.

In addition to total results, the report identifies unique differences by exhibitor by industry sector, the extent of exhibition activity and other key demographics. By exhibition organizer, differences are reported by an event’s size and regional scope of participation.

The 2017 Attendee Floor Engagement Study consists of the following reports:

• Part One: Exhibitor In-booth Tactics – People, Product, Learning, Emotion and Other Tactics

• Part Two: Exhibitor In-booth Tactics – Use of Exhibition Organizer Digital Tactics and Other Services

• Part Three: Exhibitor In-booth Tactics – Methods Used to Evaluate Outcomes

• Part Four: Exhibitor In-booth Tactics – Looking to the Future – Areas to Improve and Interest in New Models

• Part Five: Exhibition Floor Networking Opportunities Outside Exhibit Booths

• Part Six: Exhibition Floor Product Engagement Activities Outside Exhibit Booths

• Part Seven: Exhibition Floor Learning Activities Outside Exhibit Booths

• Part Eight: Exhibition Organizers – Methods Used to Evaluate Outcome, Areas to Improve, Interest in New Models

For more information and to download the report, go here.


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Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: