CBME China 2016 Draws 85,111 Visitors in Three Days at New Venue

August 23, 2016

The 16th Shanghai International Children Baby and Maternity Products Industry Expo (CBME China 2016) closed its three-day run at the National Exhibition and Convention Center (Shanghai) July 22 with 85,111 trade buyers in attendance.

There also were 2,366 suppliers (+10.2% YOY) representing 3,673 brands (+29.5% YOY) showcased their latest products in 223,305 square meters of exhibition space (+8.9% YOY). 32% were from overseas brands.

A number of brands in attendance included: Angel’s Face, Babience Baby Coccole, Babyauto, Baby's Only Organic, Babystyle, Bellamy, Besafe, Brevi, Cocolico, Daiichi, Desigual, Dwinguler, Fedora, Goongsecret, iCandy, Jette, Joovy, Kiddy, Little Freddie, Mayoral, Munchkin, Nactalia, Nature’s Way, Plantoys, Skip Hop, Trunki, Tuc Tu and more.

Some of the highlights of this year’s fair included:

At the CBME AWARDS Gallery, visitors had the chance to cast their votes for the following: “Top Brand Awards”, “Innovative Products Awards” and “Top Retailer Awards”. At the same time, CBME China recognized the key players of the industry with the “Lifetime Achievement Award”, “10/20 Year Industry Service Awards” and “Entrepreneur of the Year”.

The “Growth Pram” submitted by Xiang WANG; Xuelei ZHAO of Institute of Industrial Design of Nanjing University of the Arts nabbed the top prize at the first ever CBME Product Design Contest Awards. Other winners included: Silver Award: Tboard by Chen ZHENG: Bronze Award: Ice Home by Jianhui LUO; Best Business Potential Award: AiSleep Cervical Vertebra Care Pillow by Lingqin LI; Hang JIANG; Best Social Value Award: C&P Swing from Chengcheng GU and Hui YANG. A business matching program was launched to help match the young inventors with potential partners to bring their works from the drawing board to production.

Licensing Zone at CBME China 2016 has been enhanced and expanded with over 50 well-known licensors in attendance including Balala the Fairies, Boonie Bears, Crazy Candies, Datou The Son, Doby and Disy, GG BOND, Happy Toon, Octonauts, Peter Rabbit, Pleasant Goat and Big Big Wolf, Super Wings, Thomas&Friends/Fisher Price and more brands. In 2017, licensing will be held as an independent fair.

The third edition of Cool Kids Fashion Shanghai showcased the latest collection from more than 70 international kids fashion brands from 18 countries and regions. Visitors could spot the latest fashion trends through the fair’s activities which included Kids Fashion Design Contest, Kids Fashion Design Gallery, Trend Forums, Kids Fashion Shows and more.

Top kids fashion brands from Spain took center stage in a special fashion show to present the latest collection to the region. Paola Davinci also launched their latest collection at the fair. While another fashion show featured Angle’s Face (UK), Babybol (Spain), Blaa (Finland), MAYA (USA), PennyScallan (Australia) and Teddy Doctor (China) taking over the fashion runway brining their collections to life.

"Attitude of Dreamer” by Bowen Zheng from Jiangxi Institute of Fashion Technology, was granted the Gold Award for the Kids Fashion Design Contest.

Over a 100 business matching sessions were scheduled via CBME China’s Private Buyer Meetings for China and overseas key buyers from department stores/ supermarket, retailers, e-commerce companies and more. More business deals and partners were made in the event’s three-day run.

Over 2,000 attended CBME China industry seminars and summits. Topics included China baby products market industry trends, How to boost retail sales, Enhancing customer experience in retail stores, Trend report for 2017-18 kids wear by WGSN, Basics of licensing and more.

Exhibitors and visitors joined hands with CBME China as they purchased baby products at a discount at designated sales counters. Proceeds of sale will be used to support underprivileged children in China. 45 companies has donated products to help drive CBME China Charity Program 2016.

CBME China 2017 will be held July 19-21 at the National Exhibition and Convention Center (Shanghai). 

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.