Bizzabo Introduces New Generation of Event Badges With Wearable Tech; Launches Stand-Alone Klik Option
July 20, 2023
Bizzabo, the Event Experience Operating System (OS), unveiled new offerings with Klik, the onsite wearable technology that the company acquired in 2021. The additions include two major updates to Klik Experiential, its wearable event technology for B2B conferences and flagship events: The Edge, an innovative update to its SmartBadge™, and Klik à la Carte, a new individual option for non-Bizzabo customers.
“We’re excited about The Edge because it’s the sleekest SmartBadge™ yet,” said Alon Alroy, co-founder and CMO of Bizzabo. “The Edge offers the same data collection, engagement and networking opportunities as the original SmartBadge, but its design offers more room for branding on the front and back of the badge. The Edge is also made of durable, recyclable and sustainable ABS plastic, making the solution even more sustainable and environmentally friendly.”
Building upon the success of its original SmartBadge™, The Edge is a new lightweight, versatile badge with built-in wearable technology on the back of the badge and a small pill-shaped cutout on the front that glows with every interaction. The original SmartBadge featured a sleeve design with wearable tech on the front of the badge.
The design gives event organizers more space for unique branding on the front and back of the badge and makes it easier to refurbish the wearable tech, improving overall sustainability.
“The Edge is a true next-generation SmartBadge™ — one we built based on feedback from our customers and their event-goers,” said Eran Ben-Shushan, co-founder and CEO of Bizzabo. “Customization and flexibility are key, and The Edge delivers that while continuing to improve the attendee experience and capturing rich, real-time behavioral insights.”
Meanwhile, Bizzabo’s new Klik à la Carte offering expands Klik Experiential’s wearable technology compatibility to any registration system, introducing new interoperability to its Kilk SmartBadges, the Klik Exhibitor App and the Klik Analytics Dashboard. The new feature enables any event organizer to incorporate them into their in-person conferences.
Bizzabo’s Klik Experiential is designed to deliver a next-level, data-rich experience for attendees, sponsors and organizers alike. Tens of thousands of event attendees worldwide have worn Klik SmartBadges since their launch in 2022. Klik has powered nearly 1 million contact exchanges and facilitated 65,000 digital content downloads at events.
“Now more than ever, our mandate is to empower our customers to design better, more intentional in-person event experiences that foster community and drive business outcomes,” Alroy said. “This is why we’re launching Klik à la Carte — to make this cutting-edge technology more accessible to event organizers and agencies alike.”
Klik à la Carte can be purchased separately or as part of Bizzabo’s Event Experience OS. It can be integrated into any event registration system, with full support from Bizzabo’s team of onsite experts.
For more information about how Klik delivers real-time behavioral data, instant lead capture, and smooth experience, click here.
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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